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National Football League forms social justice partnership with Jay-Z, Roc Nation

National Football League forms social justice partnership with Jay-Z, Roc Nation”

"Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas - instead, we unify them". Reps for Roc Nation did not immediately respond to Variety's request for further comment. Additionally, the JAY-Z-led agency will become a co-producer of the Super Bowl halftime show. For Inspire Change to succeed, it must have strong roots within the communities that are most affected by the issues the players want addressed: criminal justice reform; relationships with police; economic growth opportunities; and educational progress.

This new partnership is controversial because Hov is a supporter of Colin Kaepernick, who has been blackballed by the NFL.

The deal was scheduled to be announced on Wednesday morning, but was leaked by the Front Office Sports website. Commissioner Roger Goodell sees the partnership with Roc Nation as a significant step in several directions.

"We don't want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better", Goodell said.

After refusing to perform during halftime of Super Bowl LII, JAY-Z and his Roc Nation imprint are collaborating with the NFL.

The NFL formally launched the Inspire Change initiative in early 2019, after more than two years of work with NFL players, with the goal of creating positive change in communities across the country.

"I think we have autonomy", said Jay-Z, whose real name is Shawn Carter. In 2018, Jay called Kaepernick an "iconic figure" on CNN's The Van Jones Show and showed his support for the quarterback onstage and during performances on Saturday Night Live. The hip-hop veteran has officially teamed up with the NFL to bring social justice to the controversial league. Partnering with Jay-Z's firm would help give the National Football League more credibility while tapping the knowledge of a wide-ranging entertainment company with its finger on the pulse of the younger, urban audience.



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