Economy

Wendy’s will introduce breakfast across the United States next year

Wendy’s will introduce breakfast across the United States next year”

Breakfast is now available in 300 stores, nationwide. According to WTOP-FM, cold brew coffee is added to the classic Frosty, and the drink comes in vanilla and chocolate flavors.

Customers can expect to get their mitts on morning versions of Wendy's signature items, such as the Breakfast Baconator, Frosty-ccino, and Honey Butter Chicken Biscuit.

Menu innovations have helped boost Wendy's sales. Wendy's said it and its operators plan to hire about 20,000 workers across the country to support the additional daypart.

The Wendy's Company WEN is planning to launch its breakfast menu across the United States by the next year.

This will be Wendy's fourth foray into the breakfast market; its most recent attempt was in 2012.

In 1985, the fast-food company launched a much-heralded breakfast campaign in 3,000 plus stores.

"Launching breakfast into our US restaurants nationwide provides incredible growth opportunities", CEO Todd Penegor said in a statement.

Next year you can rise and shine and welcome the day at Wendy's restaurants.

"Launching breakfast in our USA restaurants nationwide provides incredible growth opportunities", said Todd Penegor, President and CEO of The Wendy's Company. The new "BBQ cheeseburger", true to its name, rounded out the burger trio.

Wendy's is certainly not the first fast food chain to experiment with breakfast.

The company informed franchisees of the move at meetings last week. Whether they're roasting our favorite bands, bringing back the delicious spicy nuggets, or going head-to-head with Popeyes in a chicken sandwich war, Wendy's is here to be both savage and satisfying. Dunkin' has tried out breakfast bowls and sandwiches, and is testing a breakfast sandwich featuring a plant-based sausage in its New York City stores.



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