Science

NBA's G League officially replaces the old D

NBA's G League officially replaces the old D”

With the backing of Gatorade and a more concentrated effort by the National Basketball Association, maybe the G League can be a better destination for those who need some work or those who simply aren't good enough to play in the National Basketball Association.

National Basketball Association teams will be able to have up to two players on such deals, where players would be primarily on a G League club and can be on the National Basketball Association team's active or inactive list for up to 45 days during the regular season.

So, guess my excitement when the National Basketball Association announced its partnership with Gatorade to change the NBA's minor league into what will now be known as the National Basketball Association G-League. Two-way players could earn up to $275,000. Last season, almost 1.5 million fans attended games, marking the eighth straight year the league has surpassed 1 million fans.

Part of the deal with Gatorade calls for G League players to benefit from an association with the Gatorade Sports Science Institute, which works with players on research and education to find how they can get the most out of their bodies. Teams will have the opportunity to work with Gatorade to help its players to maximize their athletic potential and on-court performance. The Herd is a Milwaukee Bucks G-League franchise.

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While it seems bold to give naming rights for the league, Gatorade was a founding sponsor of the D-League in the 2001-02 season.

The Gatorade Company, a division of PepsiCo (NYSE:PEP), provides sports performance innovations created to meet the needs of athletes at all competitive levels and across a broad range of sports. For more information and a full list of products, please visit www.gatorade.com.

There are now 26 teams affiliated with the program.

The Wisconsin Herd's first G-League season starts in November 2017. In fostering the league's connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA Cares programs.



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