Sci-tech

Google will no longer read your emails for Gmail ads

Google will no longer read your emails for Gmail ads”

In December 2016, Google said it would scan emails in standard Gmail accounts only after the messages arrived in users' inboxes, again in response to legal action. And the change to Gmail will make ads on the service "in line with how we personalize ads for other Google products", the company said.

Changes coming to the way Google delivers ads within Gmail.

It's interesting that Google Cloud was able to affect a change in the way Gmail ads are handled. According to her, the company's G Suite business is flourishing particularly among enterprise users. Ads still represent a vast majority of Google's revenue, but the company sees Google Cloud as a growth area.

Google made a surprise announcement regarding one of its most controversial advertising practices on Friday. Gmail is now the most widely used web email service. By ending all scanning, Google hopes to end the confusion and sell Gmail to even more businesses. G Suite has doubled its paying users in the previous year, so Google seems happy to let Greene make some big calls.

Google has been among the biggest names when it comes to the world of technology for a long time now. It is now porting a similar model over to its free email service, booting the email scan and digest system possibly because it has gathered enough information to show personalized branded content within Gmail by building your virtual advertising profile.

The blog post noted G Suite, the division of Google Cloud that includes apps like Gmail, Docs, Drive and Calendar for corporate users, will remain ad free. At present, there are more than three million paying companies using G Suite. According to Google, Gmail now has more than 1.2 billion users across the world. For example, you are getting emails about a holiday trip, it will also show you ads with better offers.

Google now explains to consumers that Gmail messages are tailored based on content in their emails in addition to account settings.

The changes will take place later this year.



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