Apple appoints managing director of Greater China ops

Apple appoints managing director of Greater China ops”

She will assume her new role later this summer and will be based in Shanghai, the firm says.

Apple today has announced that Isabel Ge Mahe will be its new vice president and managing director of Greater China.

The long-time Apple executive has led Cupertino's wireless technologies software engineering teams for nine years, focusing on development of cellular, Wi-Fi, Bluetooth, near-field communication (NFC), location and motion technologies for almost every Apple product. That includes the development of cellular, Wi-Fi, Bluetooth, NFC, location and motion technologies in products, and Apple said she has also overseen its Apple Pay, HomeKit and CarPlay technologies.

China was once considered the next major market for Apple would dominate, but sales have slowly decayed with local brands ruling the roost.

Apple continues to woo the Chinese market, however, and Cook has always maintained that the company is still optimistic about its prospects in the country. She now serves as vice-president of Apple's wireless technologies.

Apple Inc. announced Tuesday evening that Isabel Ge Mahe will take on a new role as leader of the company's efforts in China, amid a sales downturn for the iPhone maker in the world's most populous country.

Ms. Ge Mahe, a Mandarin speaker born in China with an extensive background in engineering, will have her work cut out for her. The engineer said she was looking forward to deepening the company's "connections with customers, government and businesses in China to advance innovation and sustainability". Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud.

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