Health Care

Ad Council: Saved by the Scan by Hill Holliday

Ad Council: Saved by the Scan by Hill Holliday”

While the study involved a relatively small sample size and included only voluntary participants (who most likely would be more receptive to quitting), the authors said that "the current evidence suggests that an integrated package of CT lung screening and smoking cessation support has the potential to expedite quitting in smokers who are motivated and receptive". Once symptoms like a cough develop, the cancer is usually already spreading.

There are approximately 9 million people in the high risk for lung cancer who should consult with their doctor about getting screened, according to the organization.

The campaign focuses on former smokers who may not realize that they are considered high risk and eligible for lung cancer screenings.

The American Lung Association's LUNG FORCE initiative is committed to defeating lung cancer and saving lives. As part of "Saved By The Scan", we've developed a simple lung cancer screening eligibility quiz you can take to help determine if screening is right for you. "Screening can potentially save thousands of lives, and through this campaign we hope to empower and motivate former and current smokers to learn more about their screening options". "We have a powerful opportunity to save lives with the new availability of screening for those at high risk, and I hope that this campaign will build conversations in communities throughout Tennessee about screening and encourage action".

The television spot, featuring a former smoker climbing to the top of a vast mountain of cigarettes and ash, is symbolic of the effort it took to quit smoking. We want to help those at high risk for lung cancer take the first step in talking with their doctor about lung cancer screening.

We can start saving those lives today! "With this campaign, brought to life by the unique perspective of Rodrigo Prieto, we get to do just that", said Lance Jensen, Chief Creative Officer at Hill Holliday. "It's an honor and a privilege for Hill Holliday to create "Saved By The Scan" for the Ad Council on behalf of the American Lung Association". "But the earlier we find the lung cancer, the more effective we are in giving that patient a long term good outcome".

Approximately 44,500 people are diagnosed with lung cancer in the United Kingdom each year, and it has the highest mortality rate of all cancers among those citizens, the researchers explained.

More news: Los Angeles Officially Gets 2028 Olympics, Paris To Host 2024 Games

For more information on a low dose CT scan for lung cancer, visit here.

"The findings of this study dispute the belief that a negative screening result offers a 'license to smoke, '" co-author John Field, a clinical professor of molecular oncology at the University of Liverpool, said in a statement. If the quiz finds you are not at high risk, screening is not recommended at this time.

Fifteen years ago, the trajectory of lung cancer-the #1 cancer killer of both women and men-changed forever. Media may access the "Saved By The Scan" materials, including the:15 and:30 TV PSAs, print materials and more at the "Saved By The Scan" Campaign Toolkit.

The group launched a public service announcement campaign Tuesday called "Saved By The Scan", in partnership with the Ad Council.

Why is it so important that more people learn about lung cancer screening?

The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy.

Fighting the daily share battle in the noisiest categories.

Like this



02 August 2017
Jennifer Garner Runs Errands With Ben Affleck's Mom -- See the Sweet Pic!
Also making news for spending time together are Garner's ex and Chris' son, Affleck, and his new girlfriend , Shookus. Ben Affleck and girlfriend Lindsay Shookus are inseparable. "He'll be spending time with Lindsay, out and about".

02 August 2017
Water 'flowing again' after repairs to burst pipe in Meath
A spokesperson for Irish Water said: "Irish Water crews are on site of a major pipe burst in Navan this morning". The incident has also caused localised flooding, forcing Gardai to impose traffic restrictions around the town.

02 August 2017
Xi Jinping says China will stand strong on sovereignty
China considers Taiwan a wayward province, to be brought under Beijing's control by force if necessary. China claims India's Arunachal Pradesh as its own and calls it South Tibet.

02 August 2017
Scaramucci listed as dead in Harvard Law School's alumni directory
Piers Morgan has received a sound drubbing online for comments he made less than two weeks ago about Anthony Scaramucci . Reports claim that the decision to remove him came as a request by new White House chief of staff John Kelly.

02 August 2017
'Game of Thrones' 7×03 quotes: Kings and Queens of last words
Everything he thought he knew about his family has shattered and Jaime is left rethinking every aspect of his personal life. In other words, the key moments were many , here they are! Badassery has no age limits in Game Of Thrones .

02 August 2017
Bigg Boss Telugu: Dikasha Panth Makes a Wild Card Entry into House
Two weeks after the Bigg Boss show was launched, on Saturday, the makers gave a glimpse of the first wild card contestant. reports that on the same episode of Bigg Boss Telugu , singer Madhu Priya was evicted from the show.

02 August 2017
Express Scripts Holding Company (ESRX) Shares Sold by Parallel Advisors LLC
BidaskClub lowered Express Scripts Holding from a "hold" rating to a "sell" rating in a research report on Wednesday, July 12th. Triangle Securities Wealth Management sold 4,753 shares as the company's stock declined 14.09% while stock markets rallied.

02 August 2017
Cubs starter Jon Lester bashes first career home run
Jon Lester is not usually mentioned in the category "pitchers who rake", but that notion may have to be reconsidered. And it put the Cubs up 8-1 over the Diamondbacks as they look to extend their second half hot streak.

02 August 2017
Ford is falling after a lacklustre sales report
A double-digit dip in auto deliveries dragged down Ford light-vehicle sales in July, as total volume declined to 184,965. Image source: Ford Motor Company . 50,000 shares valued at $555,475 were sold by Hinrichs Joseph R on Friday, May 5.

02 August 2017
Browns eye Friday scrimmage for clues on who will start at QB
The language was a different. "I have seen some good things from our guys". He described it as "an awesome environment to learn in".