Health Care

Ad Council: Saved by the Scan by Hill Holliday

Ad Council: Saved by the Scan by Hill Holliday”

While the study involved a relatively small sample size and included only voluntary participants (who most likely would be more receptive to quitting), the authors said that "the current evidence suggests that an integrated package of CT lung screening and smoking cessation support has the potential to expedite quitting in smokers who are motivated and receptive". Once symptoms like a cough develop, the cancer is usually already spreading.

There are approximately 9 million people in the U.S.at high risk for lung cancer who should consult with their doctor about getting screened, according to the organization.

The campaign focuses on former smokers who may not realize that they are considered high risk and eligible for lung cancer screenings.

The American Lung Association's LUNG FORCE initiative is committed to defeating lung cancer and saving lives. As part of "Saved By The Scan", we've developed a simple lung cancer screening eligibility quiz you can take to help determine if screening is right for you. "Screening can potentially save thousands of lives, and through this campaign we hope to empower and motivate former and current smokers to learn more about their screening options". "We have a powerful opportunity to save lives with the new availability of screening for those at high risk, and I hope that this campaign will build conversations in communities throughout Tennessee about screening and encourage action".

The television spot, featuring a former smoker climbing to the top of a vast mountain of cigarettes and ash, is symbolic of the effort it took to quit smoking. We want to help those at high risk for lung cancer take the first step in talking with their doctor about lung cancer screening.

We can start saving those lives today! "With this campaign, brought to life by the unique perspective of Rodrigo Prieto, we get to do just that", said Lance Jensen, Chief Creative Officer at Hill Holliday. "It's an honor and a privilege for Hill Holliday to create "Saved By The Scan" for the Ad Council on behalf of the American Lung Association". "But the earlier we find the lung cancer, the more effective we are in giving that patient a long term good outcome".

Approximately 44,500 people are diagnosed with lung cancer in the United Kingdom each year, and it has the highest mortality rate of all cancers among those citizens, the researchers explained.

More news: Los Angeles Officially Gets 2028 Olympics, Paris To Host 2024 Games

For more information on a low dose CT scan for lung cancer, visit here.

"The findings of this study dispute the belief that a negative screening result offers a 'license to smoke, '" co-author John Field, a clinical professor of molecular oncology at the University of Liverpool, said in a statement. If the quiz finds you are not at high risk, screening is not recommended at this time.

Fifteen years ago, the trajectory of lung cancer-the #1 cancer killer of both women and men-changed forever. Media may access the "Saved By The Scan" materials, including the:15 and:30 TV PSAs, print materials and more at the "Saved By The Scan" Campaign Toolkit.

The group launched a public service announcement campaign Tuesday called "Saved By The Scan", in partnership with the Ad Council.

Why is it so important that more people learn about lung cancer screening?

The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy.

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