Science

IGN Acquired Humble Bundle, Looking to Grow Service

According to a press release for the deal, Humble will continue to operate independently with IGN promising some degree of support in regards to Humble's growth.

In a round of acquisitions no one was expecting it was announced today that IGN had purchased Humble Bundle, but details of the deal including the amount paid have not been made public.

Humble Bundle has been acquired by IGN, Gamasutra reports.

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IGN Executive VP Mitch Galbraith told Gamasutra that IGN does not intend to change the way Humble does business and that they started looking to make a deal like this almost a year ago. Humble Bundle co-founder and CEO Jeffrey Rosen added in the company's post that "I can't think of a better partner than IGN to help Humble Bundle continue our quest", emphasizing that "even bigger things lie ahead, and we think IGN is the ideal partner to help get us there". Humble Bundle is now a digital distribution storefront all its own, offering seasonal sales that can compete with Steam and even a subscription service that gives subscribers new games every month. When our parents found out that our "big idea" was basically the honor system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out. "We don't want to disrupt anything we're doing right already", added Humble Cofounder John Graham.

Over the seven years Humble has been around, it has served 10 million customers and raised over $106 million for charity. IGN will help grow Humble Monthly as well, along with fostering the company's "new publishing initiative". The bundle is supporting the National Videogame Museum.



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