Health Care

Apple doubles down on wireless charging with its latest acquisition

Apple doubles down on wireless charging with its latest acquisition”

Amongst the mobile phone developer community Apple has been a relatively slow adopter of wireless charging.

Apple confirmed Tuesday that it has purchased PowerbyProxi, a New Zealand-based wireless charging company. "Our Auckland team will be a great addition as Apple works to create a wireless future", Apple told TechCrunch in a statement attributed to Dan Riccio, senior vice president of its hardware engineering division. The Cupertino giant's latest acquisition is just part of its efforts to establishing a wireless future for consumers.

"We want to bring truly effortless charging to more places and more customers around the world", he said. This of course has become apparent when Apple introduced its AirPower charging mat during its press event for the new generation iPhones and Apple Watch.

The company has already announced that it plans to release a charging device that allows its range of devices to charge wirelessly. However, the total wattage it is capable of providing is still undisclosed. It's a wireless charging pad that can work without a special iPhone case by using induction to charge devices.

More news: Marsh & McLennan tops Street 3Q forecasts

Auckland entrepreneur Fady Mishriki set up PowerbyProxi in 2007.

The company has attracted previous worldwide investment and accolades for its work in the development of the Wireless Power Consortium's future Qi wireless charging standard. One of the company's products is Proxi-Module, a modular wireless-power system that can be adapted and integrated into other products. Most of the time, the teams of acquired firms end up working on in-house initiatives by Apple. So why the interest by Apple in PowerbyProxi?

Wireless charging has picked up a lot of steam in recent smartphones, making the Pixel 2's omission of the technology quite baffling.

Apple shared its plans for wireless charging at the unveiling of its iPhone 8 and 10th anniversary iPhone X at Apple Park last month, when it gave media a sneak peek of AirPower.

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