Culture

Live Commercial for 'Showman' Film Planned for 'Christmas Story'

Two units of 21 Century Fox-Fox Broadcasting and 20 Century Fox Film-are getting together to present a live 2½-minute TV commercial for the film The Greatest Showman during the December 17 broadcast ofA Christmas Story Live!

The Greatest Showman is set for release on December 2oth in the States and on December 26th in the United Kingdom and features a cast that includes Hugh Jackman, Zac Efron, Rebecca Ferguson, Zendaya, Michelle Williams, Paul Sparks, Diahann Carroll, Yahya Abdul-Mateen II, and Natasha Liu Bordizzo.

Based on the classic holiday film, A Christmas Story Live! stars May Rudolph, Matthew Broderick, Jane Krakowski, Chris Diamantopoulos, Ana Gasteyer, David Alan Grier, Ken Jeong and newcomer Andy Walken.

It's beginning to look a lot like A Christmas Story Live! will air what Fox says is the first live TV commercial for a feature film - and in fact, it will. The network said today that the spot for The Greatest Showman will run during Sunday's live production of the Broadway musical. The epic adaptation will be filmed at the historic Warner Bros. It will be directed by Michael Gracey, who also directed the movie, along with Beth McCarthy-Miller of Saturday Night Live. The production hails from Warner Horizon Unscripted & Alternative Television. Marc Platt ("Grease: Live", "La La Land", "Wicked") and Adam Siegel ("Grease: Live") will executive-produce, with Jonathan Tolins and Robert Cary ("Grease: Live", "Anything but Love", "Ira & Abby") serving as co-executive producers and writers. Both A Christmas Story Live! and The Greatest Showman feature a score by Dear Evan Hansen Tony winners Benj Pasek and Justin Paul. Follow the series on Twitter @ChristmasonFOX and join the discussion using #AChristmasStoryLive.

During this weekend's telecast of A Christmas Story Live (which is exactly what it sounds like), Jackman, Efron, Zendaya, and Keala Settle will perform "Come Alive" from the upcoming P.T. Barnum biopic The Greatest Showman.



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