Amazon marks "biggest" holiday season with lots of Alexa

Amazon marks

So big, in fact, that electronics' sales grew 7.5% over the holidays.

Additionally, Prime members shopped more than 100,000 Lightning Deals on with Prime Early Access. The Echo Dot, a hockey-puck-shaped smart speaker, was the best-selling Amazon device during the holiday season and "the best-selling product from any manufacturer in any category across all of Amazon", the e-tailer said. Small businesses and entrepreneurs who sell their products on Amazon's platform accounted for almost 140 million items that were ordered. More than four million people started free Prime trials or bought memberships to the two-day shipping service in one week alone, the company said.

The Amazon Echo Dot was the top-selling item on the entire website, according to the company. "Thank you to the millions of customers and hundreds of thousands of Amazon employees all around the world who made this holiday better than ever before".

Geographically, the East Coast was way more into the holiday spirit than those living on the West Coast, asking Alexa to play holiday tunes 2.5-times as many times, while listeners in NYC, Seattle, Chicago, Houston and San Diego were the top five cities for streaming holiday songs.

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More than 6,000 trailers and 32 Amazon Air planes were active in the US during the holiday season.

Across North America and the Europe, associates at 10 fulfillment centers picked, packed, and shipped more than one million customer packages in a single day. The company doesn't disclose specific numbers, but the result appears to be up significantly from previous year, when Amazon said it sold mere "millions" of Alexa-enabled devices.

The last Prime Now order that was completed in time for Christmas was delivered in 58 minutes at 11:58 p.m. on Christmas Eve.

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