Ford and Postmates team up to deliver orders with self-driving cars

Ford and Postmates team up to deliver orders with self-driving cars”

The research will build on what Ford learned previous year in a partnership with Domino's Pizza that used semiautonomous vehicles to deliver pizzas.

The program is created to help identify how Postmates can properly integrate with Ford's autonomous driving platform from a technical perspective, but it will also allow them to test things like user interface, interaction models and customer experience for autonomous on-demand delivery.

Ford and Domino's have been testing out the self-driving delivery cars in MI for months. Ford plans to study both what the merchant experience needs to be at the point of delivery and what the customer experience needs to be at that same point. But it's notable because it ties into a much larger Ford vision and strategy to create an ecosystem of communication and services that future cities loaded with autonomous vehicles might need.

Postmates is an on-demand delivery app that's already used by countless people who just want to get stuff delivered to them when they want it, where they want it. Postmates is the first on-demand delivery service to partner with Ford on a pilot of this kind. With this new partnership with Postmates, Ford says it could not only change consumer experiences but also allow retailers to expand their customer base.

These pilots might seem, at first glance, as a marketing ploy. For instance, in the summer people would often be barefoot and not keen to walk in the hot street to grab their pizza, he told Fortune during CES.

"The way commerce is moving around in cities is dramatically changing, and emerging technology will undoubtedly have an impact on the future of on-demand delivery", Ford said in a post on Medium.

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