HMD Global Trademarks Asha Brand; New Asha Feature Phones Coming Soon?

HMD Global Trademarks Asha Brand; New Asha Feature Phones Coming Soon?”

Given that HMD Global has the license to make Nokia phones now, the Asha branding has also been transferred to Nokia.

Few years ago, when Microsoft had acquired the mobile division of Nokia, it had also received Asha brand name. Report from EUIPO filing states that the Asha trademark can be used "for Computer software platform used in mobile telephones and smartphones; mobile phones and smartphones and Wireless communication services namely for computer software used in mobile telephones and smartphones". Now the Finnish tech giant has bagged the Asha brand from Microsoft. Since there's no official announcement, it's yet unclear how HMD Global was able to trademark the Asha brand, but the Finnish company must have negotiated the deal with Microsoft.

Either way, the main question is whether or not HMD plans to revive the Asha brand. In some markets, the company already entered into top five smartphone brands list for 2017, thanks to some strong sales of the feature phones such as Nokia 3310, Nokia 150.

More news: Australian police investigate death of koala screwed to post

Do you still remember the Asha lineup of feature phones from Nokia? However, Microsoft had canceled the Asha series of phones because it competed with low-cost Lumia phones such as the Lumia 435. However, we are still left to get the confirmation from the company to launch the Asha feature phones.

If we take it that HMD Global might come up with the new Nokia Asha smart feature phones in the current era, then these will be focused to fill the gap between feature phones and smartphones. If HMD launches a Nokia Asha device with the same old design and Android under-the-hood, they might have an opportunity to succeed in the market. Share us your views by adding your comments below.

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