Culture

Gucci Garden, a Combination Restaurant, Museum, Shop, Opens in Florence

Today we get our first look at Gucci's Interactive "Gucci Garden" In Florence.

Gucci has re-opened its former Gucci Museo building under a new name: Gucci Garden. The restaurant Gucci Osteria has opened at Gucci Garden inside the historic Palazzo della Mercanziain Florence, Italy. Well, aside from the ubiquity of the tune's simple yet effective hook, the world-renowned chef behind the three-Michelin-starred Osteria Francescana has a new venture that, to fully explain, involves saying the word "Gucci" almost as many times as the song. The menu is influenced by both Italian cuisine and Bottura's travels around the world, adding that visitors will find traditional Italian dishes with a few twists. For the junk food addicts, Gucci Osteria also includes creative interpretations of hot dogs and burgers and a selection of global cuisine-Peruvian tostadas and pork belly buns being the stars of the show.

Bottura is the dynamic mastermind behind the three-Michelin-starred eatery Osteria Francescana in the Italian city of Modena. The ground floor will also be home to a retail space that will sell exclusive products including bomber jackets, shoes, and bags featuring the Garden's Gothic font script and special logo, as well as new symbols like bats and eyes, Gucci's Décor collection, and a special selection of magazines and books. The Galleria is organized by theme rather than chronologically so vintage pieces are positioned alongside newly-designed ones.

"The past is very much part of the present at Gucci, which is perfectly in keeping with Alessandro's idea of the brand", curator Maria Luisa Frisa said in a statement. The second floor contains the two-room DE RERUM NATURA and EPHEMERA.

The menu might appeal to fashion-conscious travelers looking for a slice of Gucci glamor.



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