Science

Here's FKA twigs dancing to a new Anderson.Paak song

Here's FKA twigs dancing to a new Anderson.Paak song”

The commercial, titled "Welcome Home", comes as part of Apple's marketing campaign for the HomePod, which the company is calling "the new sound of home". A couple years ago, we got the electrifying ad for KENZO, and today Apple has made use of Jonze's talents for a four-minute ad promoting their new smart speaker, Homepod.

In this Spike Jonze-directed clip, Twigs tones down her afrofuturist aesthetic in favour of more modest threads, simply wearing a white long-sleeved tee and a pair of hip-hugging jeans. "Till It's Over" is futuristic soul song featuring minimal percussion with scattered synths. From there, the film turns into a bright and eclectic dance breakdown that's just as much of an ad for the HomePod as it is a showcase of FKA Twigs' skills.

The song is a brand new tune by Anderson.Paak called 'Til It's Over' and it isn't long before she's dancing around her apartment with some mind-bending effects in the mix.



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