Pierce Brosnan says Indian paan masala brand 'cheated' him

Pierce Brosnan says Indian paan masala brand 'cheated' him”

Brosnan has since said that company Ashok & Co, which makes Pan Bahar, did not disclose the harmful nature of the product to him.

The official appealed to all celebrities and mass media agencies to not indulge in surrogate advertisements of tobacco in the name of pan masala, tea, ilaichi or other goods as these are prohibited under the Cigarettes and Other Tobacco Products Act (COTPA), 2003.

Pierce Brosnan became the talk of the town when he was featured in and Indian pan masala advertisement. At the same time, he also assured that he will not do anything like that in the future.

According to The Indian Express, an official said that if Pierce Brosnan did not respond to the showcause notice filed against him by the Delhi government then he could face a fine of Rs 5,000 or two years in prison.

Last October, Brosnan said he was "deeply shocked and saddened" that he was being used to promote a product that carried a government-mandated warning for being "injurious to health". The product's print advertisements depict Brosnan holding a tin of the pan masala. However, the company told BBC in 2016 that there was no tobacco in Pan Bahar.

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Brosnan had told People magazine that the contract was to advertise a single product - a "breath freshener/tooth whitener" that contained no " tobacco" or any "harmful ingredient".

Incidentally, the star lost his first wife and daughter to cancer, something which he highlighted when he first was called out for starring in the advertisement.

Talking about it, Brosnan had earlier released a statement saying, "As a man who has spent decades championing women's healthcare and environmental protection, I was distressed to learn of Pan Bahar's unauthorized and deceptive use of my image to endorse their range of pan masala products", the statement read.

In India, it is widely regarded as an unhealthy product which is chewed and spat out into bright red stains in public areas. It states in a report that when the nut is mixed with tobacco it "greatly increases an individual's risk of premature illness and death".

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