Sci-tech

Zuckerberg addresses Facebook staff on data scandal

Zuckerberg addresses Facebook staff on data scandal”

Facebook was surprised we were able to suck out the whole social graph, but they didn't stop us once they realized that was what we were doing.

In the advert Mark Zuckerberg apologises for the "breach of trust" and says apps like Dr Kogan's, no longer have access to Facebook's data. There are certain details that will be made public on Facebook no matter what you do.

But activity isn't limited to pages or posts you like, comments you make and your use of outside apps and websites.

How Facebook creates a profile of you, and what they do with that profile, is even more shadowy than how Cambridge Analytica did it.

The revelations came amid a furor which erupted when it was learned that Cambridge Analytica, a political consulting firm which combines data mining, data brokerage, and data analysis with strategic communication to influence election outcomes, had similarly mined information which was later used by the Trump campaign.

In fact, it is much easier, faster and less expensive to do so now than it was when Cambridge Analytica originally did it.

"This is a massive focus for us to make sure we're dialled in for not only the 2018 elections in the USA, but the Indian elections, the Brazilian elections, and a number of other elections that are going on this year that are really important", Zuckerberg said.

The only way Cambridge Analytica abused the Facebook platform is that it, not Facebook, decided how to generate and use those profiles, and it didn't pay Facebook a cut. Customers of banks or other industries do not necessarily quit after losing faith, she said. Thanks largely to years of privacy scandals and pressure from users and regulators, Facebook also offers a complex set of controls that let users limit how their information is used - to a point.

"It's easier to get rid of a vehicle that's a lemon and return it to the dealer than it is to get rid of Facebook apps", says Jeremiah Owyang, an analyst with Kaleido Insights.

The advert also says that Facebook is investigating every app that has had access to data, as it believes there have been further privacy breaches.

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The plan was to then use Facebook data to collect information on age, nationality and gender. That's something Facebook is trying to get a handle on as it audits all third party apps, Everson said. Gathering data on friends was permitted at the time, even if they had never installed the app or given explicit consent.

British advertising group ISBA on Wednesday threatened to pull out ads for big brands if investigations show user data has been misused, The Times reported, adding that ISBA will meet Facebook executives this week. Everson reiterated that "none of our largest partners have" threatened to cut spending. However, they are not meant to share this data with anybody else.

"Advertisers care deeply about people", Everson said. The more information it has, the fuller the picture of you it can offer to advertisers. That is what they are watching.

"Facebook is not a neutral host", said Tucker Carlson on Thursday evening on his Fox News program.

Facebook CEO Mark Zuckerberg.

These types of data collection aren't necessarily explicit in privacy policies or settings.

In a future update to its Login tool, Facebook will also restrict the data that unapproved apps can see to your name, photo and email address.

"I said these are the areas where the company is exposed and user data is still at risk. It's our job and it's our problem".

Zuckerberg said an app built by a university researcher "leaked Facebook data of millions of people in 2014". "We need to really ensure frequency of message, and not assume that all people are reading the news".

"But we can get in front of this, and we have a responsibility to do this not only for the 2018 midterms in the United States, which are going to be a huge deal this year, and that's just a huge focus of us". A 13-per-cent stock plunge is a blip for a company whose value is based nearly entirely on data.



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