Heineken Pulls Ad After Chance The Rapper Calls It "Terribly Racist"

Heineken Pulls Ad After Chance The Rapper Calls It

Heineken light, which was first released in 2005, contains just 99 calories per bottle, compared with the average 149 calories found in a bottle of Heineken Premium Lager.

Hip-hop artist Chance the Rapper on Sunday tweeted the promotion was "terribly racist".

Heineken has removed a commercial for its light beer from TV and online platforms after online backlash saying that it was racist and insensitive.

What happened in the Heineken Light advert?

The video commercial, with the tagline "Sometimes, Lighter is Better" showed a bartender sliding a bottle of Heineken Light past a number of people of colour, before it reaches a light-skinned woman.

"Although we find the commercial refers to our Heineken Light beer, we have missed the mark and we take the feedback to heart', Heineken said in a statement, RTL Nieuws reports".

As the woman picks up the beer, the tagline "sometimes, lighter is better" appears on screen.

In a statement, the company said that the advert had "missed the mark". Quickly, he opens a beer bottle and slides it down the bar.

"I think some companies are purposely putting out noticably racist ads so they can get more views", he said, before outing the Heineken ad as "terribly racist".

'This is the record industry and the music industry that has chose to have this colourism, because in America you can't name in the last 10 years...[there's] maybe one person in the last 10 years that wasn't a lighter shade of back at pop radio.

Although Heineken denied any racism in the commercial, they did confirm the ad had been pulled.

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