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NBA Targets Casual Viewers With $0.99 Fourth Quarter Live Streams

NBA Targets Casual Viewers With $0.99 Fourth Quarter Live Streams”

Turner Sports also announced its new B/R Live streaming service will distribute NBA League Pass - single games and the new offering - beginning with the 2018-19 regular season.

The option is now being rolled out to limited users and is in the testing phase.

The new offering from NBA Digital will be available for all out-of-market League Pass games beginning with the 2018/19 regular season, with further details to be released soon.

The NBA appears to be testing a new streaming service to let fans watch the fourth quarter of a live game for just 99 cents, according to a report from The Verge showing a tweet from Vasu Kulkarni, founder of sports analytics platform Krossover, with screenshot of an NBA app notification saying he could stream the end of the Miami Heat-Oklahoma City Thunder game for less than $1.

The NBA has not yet officially announced the offering, so it appears that it is now testing the feature with select users through its app. (12) looks on in the fourth quarter at Capital One Arena.

In the past, Adam Silver, NBA commissioner, has talked about his desires to introduce micropayment options, "I think you're going to get to the point where somebody wants to watch the last five minutes of the game, and they go click, they'll pay a set price for five minutes as opposed to what they would pay for two hours of the game. From games on TNT and NBA TV or the volume of out-of-market games through NBA League Pass, to the defining moments of a thrilling matchup with a compelling story arc, we'll have it covered". Giving fans access to the most exciting part of the game - the fourth quarter - plays into their growing preference for seeking out online sports highlights, interviews and bloopers.

Silver said they are still working on pricing but it is something they would really like to be rolled out next year and they are hoping it's just another way that fans can watch the game.

Recent tech news involving the National Basketball Association include a team-up between Sony and Oklahoma City Thunder star forward Paul George for the PG-2 sneakers that have a PlayStation theme complete with LED lights.



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