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Hulu exceeds 20 million subscribers; offline viewing coming soon

Hulu exceeds 20 million subscribers; offline viewing coming soon”

Hulu now has over 20 million USA subscribers - that's up from the 17 million-plus it claimed in January.

The company also confirmed the return of a number of shows as well as new ones.

"The new feature will make it possible for subscribers to access their favorite shows and movies on the go, with no internet connection required, and will give advertisers the opportunity to reach their target audiences in a viewing experience never before available to advertisers", they said Wednesday.

Netflix has had a similar feature since 2016.

However, the way Hulu is going about offline content is a bit different.

The company said: "total engagement: is up by 60 per cent". So while you'll be able to watch offline, you can also expect to see more targeted advertising.

More news: Traders Secrets on Activision Blizzard, Inc. (ATVI), HCP, Inc. (HCP)

Hulu also revealed that a new "ad-supported downloadable content experience" is coming.

Ad-supported downloadable content is only one of Hulu's pitches to advertisers.

Hulu will also begin selling ads in its live TV service later this quarter, in addition to the commercials that networks already run, giving advertisers the ability to insert their ads on short notice or direct specific messages to certain households.

As for customers subscribing to Hulu with Live TV, start looking for more commercials.

Hulu will use Nielsen's Digital Ad Ratings (DAR) as its official currency. Following the premier of its second season last week, The Handmaid's Tale is being renewed for a third season, which should come as no surprise.

However, in a win for Hulu, the company announced a big move into children's programming with a multi-year deal with DreamWorks Animation for exclusive USA streaming rights for the studio's library titles and new releases beginning next year and new original series starting in 2020. In the future, Hulu will be the exclusive streaming home for upcoming films like How to Train Your Dragon: The Hidden World, The Boss Baby 2 and Trolls 2.



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