Economy

Volkswagen to end production of the Beetle next year

Volkswagen to end production of the Beetle next year”

The New Beetle was a hit during its early years, with sales of more than 80,000 in the United States in 1999, but recently the car's US sales have suffered along with most other small cars.

"Unlike Ford's Mustang and, so far, Dodge's Challenger and Chevrolet's Camaro, Volkswagen will let an iconic model die rather than fight market trends", Karl Brauer, executive publisher of Autotrader and Kelley Blue Book, said in an emailed statement.

The vehicle was originally launched in Nazi Germany in the 1930's but managed to shake off its links to Adolf Hitler.

Volkswagen (VLKAF) said Thursday it will retire the bulbous auto, one of the most recognizable vehicles ever made, next year.

Production of the Beetle will end in July at VW's Puebla, Mexico, assembly plant.

Volkswagen revived it in the United States in 1998 as a more modern "New Beetle", but it attracted mainly female buyers.

Volkswagen has no plans to revive the much-celebrated vehicle again, but did not rule it out as a possibility.

The rumours of Volkswagen planning to axe Beetle have been around for a very long time, but the company has always clarified that they are yet to take a final decision on it and there were some reports about electric Beetle also.

After almost seven decades of production, Volkswagen has announced that it will stop production of its iconic Beetle cars next year. The car's popularity, already quite high, skyrockets and 423,000 units are sold that year in the U.S. alone.

Volkswagen sold about 423,000 Beetles in the USA that year. The classic beetle sold more than 21.5 million units in its lifetime.

It went on to become popular among USA suburbanites in postwar America and later a symbol of the counterculture of the 1960s.

While there are "no immediate plans to replace it", Woebcken added: "I would also say, never say never".

The company is already thought to have reviewed a possible model revamp and options for electric versions in recent years, before deciding on its abandonment.

Volkswagen of America made the announcement Thursday, saying two 184-horsepower models of what it called the Final Edition, a coupe and a convertible, will be offered in 2019.

The 2019 Beetle Final Edition is available in coupe and convertible body styles and features exclusive equipment including premium touches in the cabin.



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