Economy

Build-A-Bear Workshop will be holding another ‘Pay Your Age' event

Build-A-Bear Workshop will be holding another ‘Pay Your Age' event”

Some shoppers queued before the shops even opened and some for over six hours - meaning Build-A-Bear were forced to end the promotion early.

First, make sure you're a member of the Build-A-Bear Bonus Club.

The sale allows customers to buy a stuffed animal for the same price as their age.

Here's how it works: Now through Sunday, June 16, members of the Build-A-Bear Bonus Club rewards program that complete a birthday profile in their online account can enter the Count Your Candles Sweepstakes and Pay Your Age limited ticket offer. But the company is limiting how many tickets and timing.

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It appeared that the nationwide promotion backfired a year ago as huge crowds gathered at different locations in order to create a customized stuff animal.

More than 200,000 guests around the world are expected to receive a Pay-Your-Age limited ticket.

Children who aren't able to snag a ticket to pay their age later this month or an all-inclusive birthday bash can still participate in the Count Your Candles promotion, where they can pay their age for their own Birthday Treat Bear (regularly $14) anytime during their birthday month. Those who entered will receive an email by June 21 on whether they were given a ticket or not.

The idea behind the sale is that of Build-A-Bear customers could get a bear for the cost of their age between $1 and $29.



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