Lady Gaga signs exclusive Amazon retail deal for beauty brand launch

Lady Gaga signs exclusive Amazon retail deal for beauty brand launch”

In recent years, new beauty lines have chosen to bypass traditional bricks and mortar stores by launching online, including Kylie Cosmetics, the range owned and run by Kylie Jenner that has helped make her a billionaire.

Gear up, little monsters, 'cos Mama Gaga is getting into the beauty biz in the most Lady Gaga fashion.

If the looks in the video are any indication of what's to come from Haus Laboratories, expect pigmented sparkly eye makeup, eyeliners ideal for creating Gaga's graphic eye looks, and high-shine lip colors.

Gaga's line will be all about inclusivity and celebrating all forms of beauty.

"I have a platform in the world". "I discovered myself, but also other people discovered me, for me, through the way that I was expressing myself".

And while the packaging for Gaga's makeup is all matte black, expect a rainbow of shades from the products themselves: "Color is completely transformative - it's powerful, it's handsome, and it's how I found my voice with makeup", she said.

Gaga also spoke about her past struggle with self-identity; she shared how she didn't know real beauty until she discovered the art of makeup and the inspiration came from her mother as she watched her "put on her fearless face" for work every day.

"When I was young, I never felt handsome", she wrote. Fans were quick to assume that the site was associated with Lady Gaga in some way.

"I found the superhero within me by looking in the mirror and seeing who I wanted to be", she continued.

The singer also added it was makeup that "inspired" her to be fearless. I've come to accept that I discovered my beauty by having the ability to invent myself and transform.

"They said I was just weird, but really, I was just Born This Way", Gaga said.

In terms of the products themselves, we know that there will definitely be lip glosses going for US$16 a pop, plus lip colours and all-over colours in six shades.

The new beauty line will officially launch in September, but Amazon will begin taking preorders on July 15th. Kits containing all three products will be priced at $49.

Like this



10 July 2019
South Korea urges Japan to scrap export curbs, pledges help to firms
She went on to say that the US by not intervening in the issue "again revealed the current state of South Korea-US relations". According to the data, the number of illegal exports of such materials between 2015 and March this year came to 156.

10 July 2019
Manchin introduces bill pressuring US Soccer to increase women's pay
A lawsuit was filed by five players in 2016, with another filed by all 28 members of the team in the months leading up to the 2019 World Cup.

10 July 2019
Stranger Things 3 sets new Netflix streaming record
Meanwhile, for those wanting an extra taste of the Stranger Things world, Coca-Cola is bringing Hawkins to Shoreditch. As we said, it's pretty obvious all these things are on the table considering how the season ended.

10 July 2019
Springbok legend James Small dies age 50
Ruben Kruger died of brain cancer in 2010, while Joost van Der Westhuizen died of motor neuron disease in 2017. He also became the first Springbok to ever be sent off, as a result of dissent towards referee Ed Morison.

10 July 2019
Nintendo Switch Lite goes all handheld later this year
Nintendo has clarified that the back-of-box information for physical games, or Nintendo's website , will say if this is the case. Nintendo has a neat "Which Nintendo Switch is right for you?" page if you'd like to compare the two directly.

10 July 2019
Warriors waiving Shaun Livingston
Livingston reinvented himself as the consummate team-first player who could run the offense and post up smaller guards. The Golden State Warriors are waiving veteran point guard Shaun Livingston , Adrian Wojnarowski of ESPN reports.

10 July 2019
Amazon Plans Nationwide Broadband For Home & Mobile
Amazon is getting closer toward its goal of providing global broadband internet from space through its Project Kuiper initiative. The plan was dubbed Project Kuiper and Kuiper Systems, a wholly-owned Amazon subsidiary, has been set up to implement it.

10 July 2019
German leader Merkel seen shaking for 3rd time in a month
Video footage shows Mrs Merkel trembling, shaking back and forth alongside Finland's prime minister during a ceremony in Berlin. After the incident, Mrs Merkel said she was " very well " and there was " no need to worry ".

10 July 2019
Google and Amazon bring the YouTube app back to Fire TV
Amazon Prime members will also be happy to hear that Amazon's Prime Video now works with Chromecast. On Tuesday Amazon and Google announced that YouTube will return to Amazon's Fire TV lineup today.

10 July 2019
Deutsche Bank lay off affects 18,000 employees in Bengaluru, New York, Sydney
Nine investment analysts have rated the stock with a sell rating and ten have assigned a hold rating to the stock. DekaBank Deutsche Girozentrale boosted its position in Deutsche Bank by 12.0% during the first quarter.