Google is building a new social network

Google is building a new social network”

Fresh on the heels of the Google+ shutdown in April, the company is at it again with another idea for a social networking app. It doesn't seem similar to your typical social networks like Facebook or Twitter, and encourages people to do things in real life, rather than connecting with others on the Web.

A lot of people organize events using Facebook, so it's definitely a worthwhile niche to chase after. The users can also create their activities and invites others to join in.

It seems Google isn't done with social networks.

Then, each day you'll see nearby events - which Shoelace thematically calls "Loops" - that match those interests you've selected.

Users will also be able to create profiles so that they can share some tidbits about themselves, learn about others in their "crews", and make it easier to organise and plan for upcoming events. The app, which comes from Google's in-house incubator Area 120, is aimed at helping people find activities to do and people to do those activities with. Contradicting most expectations, Google has announced Shoelace, a social networking app that lets people connect using different activities.

As fun as it is poke Google for past failures in the social network space, amid growing concerns that time spent on platforms like Twitter, Facebook, and Instagram is having a negative impact on our lives, it's kind of refreshing to see a social network whose main objective is to encourage people to spend less time on said network and more time actually doing things. It is now being tested exclusively in NY, but if it proves successful, a wider roll-out could be in the cards. Area 120 is responsible for giving us the Smart Reply feature seen in apps such as Gmail.

Shoelace is launching first in New York City and available for both Android and iOS devices, but you're going to need an invite if you want to try it out.

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