Amazon plans imminent launch of online food delivery service in India

Amazon plans imminent launch of online food delivery service in India”

Amazon is reportedly considering a new food delivery business in India, just a few weeks after shuttering its US meal courier unit, possibly through a significant acquisition. Amazon has been competing with top food delivery platforms like Swiggy and Zomato to step into the food delivery business.

As per the reports, Amazon is expected to launch its food delivery service ahead of its festive season which will begin on September 2019.

In India, the company's move into delivery from restaurants and takeaway food outlets will help Amazon to attract customers for its other services, one of the sources said. Interestingly, a local report has even suggested that Amazon may be in talks to acquire Uber Eats.

The Seattle-based company is working with local partner Catamaran, founded by IT industrialist Narayana Murthy, and has begun hiring staff for the new operation, the sources said, declining to be named because the plans had yet to be made public.

Catamaran, Amazon, and Uber have declined to comment and respond to the report. According to research firm RedSeer Consulting, the number of online food orders increased by 176 percent in 2018.

The food delivery space in India is dominated by Swiggy, backed by Naspers and Tencent, and Zomato, which has Sequioa Capital as an investor.

India's Business Standard newspaper reported Amazon is in talks with Uber to buy out the Uber Eats India business, after the ride-hailing giant reportedly struggled to gain a foothold in a crowded market.

They charge Rs 999 for a year's worth of Prime Membership, which includes free shipping, faster delivery, access to Prime Videos, Prime Music and more.

With this new service, Amazon is likely to give a competition to the popular online food delivery apps like Swiggy and Zomato.

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