French's introduces mustard flavored ice cream

French's introduces mustard flavored ice cream”

"Yeah, it's really French's ice cream". That's because it looks like it should be squeezed from a bottle. of mustard.

The company is introducing mustard ice cream for National Mustard Day this Saturday.

They describe tasting cotton candy and bubble gum ice cream - before the mustard flavor hits you.

That's right - they created yellow mustard ice cream. Natasha Case, Coolhaus' founder and CEO, said it's "an unforgettable thoughtfully-crafted ice cream flavor with an All-American taste".

French's developed the flavor with Coolhaus Ice Cream.

Those wishing to try the offering in NY will need to look out for a "French's Mustard Ice Cream truck" at Rockefeller Center and Columbus Circle on August 1, before the truck heads to Brooklyn Heights and Madison Square Park on August 2, and then Main Street in the Hamptons and East Hampton Main Beach on August 3.

Mustard ice cream might not be an instant classic but some people on social media seem cautiously optimistic about the new offering.

French's is delivering its unique flavor for National Mustard Day, with an accompanying pretzel cookie, to those courageous enough to try it in Los Angeles and New York City for a limited time beginning on August 1. It also will be scooped in NY from ice cream trucks around Rockefeller Center and Columbus Circle on August 1, Brooklyn Bridge and Madison Square Garden on August 2 and in the Hamptons on August 3.

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