Culture

Ariana Grande Is Suing Forever 21 for $10 Million

Ariana Grande Is Suing Forever 21 for $10 Million”

"The campaign capitalized on the concurrent success of Ms. Grande's album Thank U, Next by publishing at least 30 unauthorized images and videos misappropriating Ms. Grande's name, image, likeness, and music in order to create the false perception of her endorsement".

Her lawsuit comes after a breakdown in talks over a joint marketing campaign.

Ariana Grande has hit Forever 21 with a $10 million lawsuit alleging the brand stole her image, court papers show.

Founded in 1984, Forever 21 said it recently had 815 stores in 57 countries.

The legal complaint was filed on Monday morning in USA federal court in Los Angeles, according to Reuters.

Grande side-by-side

The document reads: "Rather than pay for that right as the law requires, the defendants simply stole it by launching a misleading campaign across its website and social media platforms primarily in January and February 2019". The Grammy victor has been breaking with tradition over her music releases and blasted the Recording Academy earlier this year after it disagreed on her performance at the Grammy Awards.

Grande's lawyers also argued that companies are willing to pay "enormous sums of money" for Grande to endorse their brands, with a single social media post commanding "several hundred thousand dollars" and her longer-term endorsement arrangements commanding fees "in the millions of dollars".

Billboard named her "Woman of the Year" in 2018 after she raised $29m for victims of the Manchester suicide bombing attack, the lawsuit said.

Grande boasts 163 million followers on Instagram and more than 65 million Twitter followers, and was worth approximately $48 million as of early July, according to Forbes.

Reuters reports that the 26-year-old singer is using the brand who have been using her name and likeness without permission to sell new merchandise.

More news: Man sues Popeyes for running out of chicken sandwiches



Like this

loading...
loading...

Latest


03 September 2019
PNB's Board To Meet Soon On Merger With Oriental Bank, United Bank
Nirmala Sitharaman Announces Amalgamation of 27 Banks in 4 Mega State-Run Bank Mergers, Only 12 PSBs Left in Country Now . In the Budget, a capital infusion of Rs 70,000 crore was announced.

03 September 2019
Amy-Lee de Jager reunited with her family after kidnapping
She appeared unharmed, Horn said. "The family is still very heartbroken, but we are just thankful that she is alive", she said. Tuesday on a street corner where the alleged kidnappers dropped her off, her aunt, Louise Horn, told the paper.

03 September 2019
Cancer overtakes heart disease as leading cause of death
The study noted that there was no accurate estimate for earnings for Palestine, which was among the many countries included. Authors of both studies acknowledged some limitations.

03 September 2019
Facebook considers hiding the 'Like' totals on users' posts
There are at least 7 countries which include Brazil and Canada where Instagram has implemented this new feature. TechCrunch later reached out to Facebook and the company confirmed the development.

03 September 2019
Camila Cabello Gets Real About the Topic of Love in Cryptic Video
Aside from the snippets, the Havana singer posted to Instagram a photo of herself sitting on a pedestal between Roman columns. Every kiss, every touch, every caress is like something you feel nobody has ever felt before", she continued.

03 September 2019
U.S. and China can’t agree on terms for trade talks
The extra tariffs of 5% and 10% were levied on 1,717 items of a total of 5,078 products originating from the United States . Chinese state media reacted by signaling the government is ready to weather the economic turbulence.

03 September 2019
China's lunar rover finds unusual substance on the moon
VNIS is an instrument used to identify the makeup of a material by analyzing the light scattered or reflected off of it. Since landing in January, it's snapped gorgeous views of the lunar surface and made one unexpected discovery .

03 September 2019
Websites thought to be hacking iPhones also targeted Android and Windows
Unfortunately, it's yet another example of how tech can be used for by governments to attack certain target minority groups. It involved infecting users with malicious code, allowing an attacker to gain access to their phone.

03 September 2019
Ryan Kent: Liverpool winger set for Rangers return
Rangers are closing in on a permanent £7million deal for Liverpool youngster Ryan Kent, according to reports. Celtic have confirmed the signing of another two defenders after securing Greg Taylor.

03 September 2019
Northeast Ohio volunteers heading south as Red Cross mobilizes Dorian assistance
The flight was canceled Saturday, but several passengers say they weren't informed until Monday morning. Hurricane Dorian's effects can already be felt at Charlotte Douglas International Airport.