Facebook Launches New Dating Service In The United States

Facebook Launches New Dating Service In The United States”

Facebook may have an advantage over rivals in that it can allow people to share profiles and images from their social media profiles.

Facebook has launched a Facebook Dating in the U.S. That could unlock other possible matches with people with similar interests.

Facebook Dating is entirely free.

Matches on Facebook Dating are suggested to you, and there's no swiping.


Secret Crush lets users select up to nine Facebook friends or Instagram followers they already know.

Facebook Inc.'s new dating feature has led to at least one important match: The marriage of users' Facebook and Instagram profiles for the first time.

Although I know several couples who met on dating apps, I don't really hear any of my friends begging for more virtual places to meet people who may or may not be interesting enough to actually, seriously date.

The social network said it is also enabling the ability to integrate Instagram posts directly into your Facebook Dating profile.

Match shares tumbled as much as 7% Thursday after Facebook's announcement.

The new feature also works with groups and events (as an opt-in feature), so you can match with someone who's into the same things.

Facebook Launches New Dating Service In The United States

While the experience is centered on Facebook (and the company says data will live there and not be shared across platforms), the company says users can connect Instagram accounts to show Instagram stories on their dating profile and connect with their followers there.

Apart from the US, Facebook Dating is now available in more countries across the world. "If you are interested in someone, you can comment directly on their profile or tap on the Like button to let them know".

Facebook Dating will also eventually include Facebook and Instagram "stories", or real-time videos and pictures, as part of a person's profile "to help you show, rather than tell, who you are". Facebook dating will likely be a small feature within the broader Facebook service, but the symbolism of combining the products on the consumer level is notable, especially given the other changes happening at Facebook behind the scenes.

"If you're looking for love, we don't keep the best features behind a paywall", Sharp said.

If you do want to match with your Facebook friends, Secret Crush has your back. If your crush has opted into Facebook Dating, theyll get a notification saying that someone has a crush on them.

If you decide to go on a date with someone, you can share your location via Messenger.


Deep integration with Instagram allows users to add an Instagram post to Facebook Dating. When you choose to see these people, you will also be visible to them.

The feature is only available with the most recent version of Facebook and users must be 18 years or older to create a profile.

Facebook's inaugural dating service is now live in the U.S., aiming to help people start "meaningful relationships" based on common interests.

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