Sci-tech

Apple Changes App Store Algorithm to Address Antitrust Complaint

Apple Changes App Store Algorithm to Address Antitrust Complaint”

The only way to get software onto an iPhone (without voiding its warranty) is by getting that software onto the App Store. But as the one and only place where iPhone users are able to download native software, the App Store has faced more thorough scrutiny throughout the last few years.

As first reported by The Wall Street Journal, Apple-owned apps had been dominating the search results pages for competitive terms such as Music. Remember, there's still a little time for developers to update their 32-bit apps to 64-bit, so you may not wind up losing them all. So weird and random!

As per an analysis by The New York Times, Apple has made changes to its App Store algorithm. In July, the company turned off the algorithm from packing results with Apple apps. No other Apple apps were in the top 10 and Spotify was back to fourth with YouTube Music fifth, SoundCloud seventh and Pandora eighth. Two Apple executives, when presented with the data, admitted that the App Store search results were loaded with Apple's own apps. Apple's VP of Worldwide Marketing Phil Schiller told the Times, "There's nothing about the way we run search in the App Store that's designed or meant to drive Apple's downloads of our own apps".

In fairness to Apple, these types of skewed results are nearly never intentional. In that case the algorithm will surface a number of Microsoft apps.

Greg Sterling is a Contributing Editor at Search Engine Land.

Apple maintains that it never intentionally favored its own apps. The problem, as you might guess, is that users would frequently tap on Apple's titles - sometimes because they were looking for the preinstalled apps on their phones, company engineers said. Inversely, the same thing happens when you search for "Office". As of July 23rd it disabled the feature that groups their apps together when displaying search results. I'd say no. Some might argue it's just very aggressive SEO. The plaintiffs argue that the 30% cut that Apple takes on revenue generated by app sales, subscriptions, and in-app purchases leads them to pay higher prices since they are forced to make these transactions inside the App Store. However, the list doesn't have 14 of them and makes room for third-party apps, allowing them to rank as per their potential. The idea of something being "designed by Apple" still carries some weight.

If you do have any 32-bit apps installed, you'll need to check to see if there is a 64-bit version (if the app has a website, it should say whether one is available). In my anecdotal experience, Apple regularly features apps that it directly competes with (which is, to be clear, good and commendable), but it also promotes itself, leveling the playing field nearly immediately upon an Apple program's introduction.



Like this

loading...
loading...

Latest


11 September 2019
See Trailer: Jason Momoa Is a Blind Warrior in Apple TV+ Series
My sun and stars: Jason Momoa's new TV show for Apple TV + looks wonderful (and also gives us serious Game of Thrones vibes). For comparison, Disney+ will be $8 a month for an individual subscription and will launch almost two weeks after TV+.

11 September 2019
LG unveils first OLED TVs to support Nvidia G-Sync
The new firmware update will be compatible with LG 2019 OLED TVs including both the E9 and C9 series TVs in 55, 65, and 77 inches. Something to look forward to: LG has announced that it's teamed up with Nvidia to bring G-Sync support to its 2019 OLED TVs .

11 September 2019
Novak Djokovic's classy gesture after Rafael Nadal's US Open triumph
The record of 16 Grand Slams - then thought to be nearly insurmountable - would be the lowest in the list among active players. A game Medvedev, from Russian Federation , came back from being down two sets to win the third and fourth and force a fifth.

11 September 2019
Google’s Pixel 4 smartphone might launch on October 15
The leaked video surely confirms much of what we knew about the Pixel 4 already but still hypes up the level a notch higher. The phone comes with Android 10 out-of-the-box, which is visible from the Google assistant seen at the bottom.

11 September 2019
Trump denies knowledge of Air Force stay at Trump resort in Scotland
Visit: US Vice President Mike Pence and his sister Anne and wife Karen are greeted by locals in Doonbeg, Co Clare, earlier this month.

11 September 2019
Portugal's four-goal hero downplays chase for sixth Ballon d'Or
Ronaldo has started this season brilliantly, with six goals in his opening four games for club and country. The Juventus forward has now scored 93 global goals, 16 behind Iran legend Ali Daei's world record.

11 September 2019
Green Day, Fall Out Boy, Weezer to tour United Kingdom , release new albums
The hugely-popular trio of bands have announced a joint tour, which will take in a stop at Dublin's RDS on Monday June 29 2020. Multi-platinum selling, Grammy-nominated Fall Out Boy's new single " Dear Future Self (Hands Up)" ft.

11 September 2019
Sliding Red Sox fire team president Dave Dombrowski
Ferreira is the first woman to make team baseball decisions at such a high level, but she definitely won't be the last. Cora said he was "surprised and shocked" to learn of the move. "It's one of those things that caught me".

11 September 2019
The Apple iPhone 11 and 11 Pro
The iPhone 11 Pro is the most refined Apple phone yet, as much as the Galaxy S10 is the among the best version of Samsung's line. The new iPhone are powered by the A13 bionic chipset and vary in display sizes while offering similar software experiences.

11 September 2019
Israeli army says missile unsuccessfully launched from Gaza Strip
The use of drones has raised concerns that Palestinian groups were developing their capabilities, he remarked. The Israeli authorities have been blaming Hamas for Gaza residents' aggressive actions toward Israel.