Culture

Apple unveils stunning new iPhones

Apple rose to become one of the world's most profitable companies by creating new categories with its hardware innovation.

'Featuring the fastest, most powerful chip ever in a smartphone, plus an all-new dual-camera system and even longer all-day battery life'.

As device sales have fallen in recent years, Apple has placed more of an emphasis on new services such as Apple TV+, the company's answer to streaming platforms such as Netflix and Hulu.

The Pro line of iPhone has rich "super retina" OLED displays and a third camera on the back for professional quality photos and video, as well as a ramped-up zoom and editing software.

Apple said that the first shows available on Apple TV+ will launch on November 1 and will be in more than 100 countries.

Even without a surprising "one more thing" announcement, Apple's special September 10 event ran for nearly two hours, featuring several big hardware launches, as well as exciting new details on the company's highly anticipated gaming subscription and video streaming platforms.

Both the regular and "pro" iPhone 11 models will be available for pre-order Friday 13, be available for purchase Friday 20.

Counterpoint analyst Neil Shah said the entry price, while lowered by Apple, remains high compared to local rivals.

More news: Apple makes no mention of Homekit at iPhone event

The Apple Watch also received a refresh, with expanded health-tracking capabilities to include sleep-tracking features as well as better battery life.

While the top models iPhone 11 Pro and 11 Pro Max will start at ₹99,900 and ₹1,09,900, the low cost variant called iPhone 11, targeted at the wider demographic of cost conscious users, will start at ₹64,900.

A launch date for Apple TV+ was also given, and some of the US's highest profile streaming companies saw their share prices fall in response.

Other products are getting only minor updates, such as an iPad with a larger screen.

In addition to the iPhone 11, Apple announced the iPhone 11 Pro, which is being touted as "the most advanced and detailed iPhone yet", with a three-lens "pro" camera system, more energy efficiency and spatial audio sound.

The new Apple Watch Series 5 (starting at $399) maintains the look of the Series 4 released past year, but adds a new always-on display, as well as a few new health-oriented features, along with the ability to make worldwide emergency calls and orient yourself using the integrated compass feature. Apple shipped just 36 million iPhones in Q2 2019. Apple has taken a shift here in terms of product focus and wants users to subscribe to content,"says Faisal Kawoosa, founder and chief analyst, techARC".

Given that the new iPhones have some incremental upgrades to processor and camera technology, consumers who bought iPhones in the past one-two years may not have the appetite to upgrade immediately.

Arcade will have more than 100 exclusive titles for play on Apple's array of hardware.



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