Sci-tech

Instagram is removing its 'Following' activity tab

Instagram is removing its 'Following' activity tab”

Instagram is constantly adding new features and testing others but this week the Facebook-owned social media platform has chose to remove one of its oldest and most controversial features., Instagram has begun removing the "Following" tab from its Activity feed.

It's a feature on the Instagram app that's existed since 2011, allowing users to see what their friends are up to. Soon the heart icon will only lead to a tab that shows your own activity.

'People didn't always know that their activity is surfacing, ' he told Buzzfeed.

Instagram's head of product, Vishal Shah, says the decision was due to the fact that hardly anyone used the feature anyway.

Instagram will get rid of the Following tab in its app Monday.

More news: Murray Climbs over 200 Places as Djokovic Stays Top in ATP Rankings

Instagram's "Following" feature wasn't easy to find, but it could be a major source of anxiety for users. "So you have a case where it's not serving the use case you built it for, but it's also causing people to be surprised when their activity is showing up".

Shah said that the tab was rarely clicked on by the average Instagram user, adding that the platform is removing the feature in order to present a more simplistic interface.

Instagram did not immediately respond to Business Insider's request for comment on the change.

Now users can like unusual and horny content with abandon, free of concern that friends, exes and journalists will be watching to see what they're tapping.



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