Economy

Flavored Juul Products Officially Off-the-Market In the US

Flavored Juul Products Officially Off-the-Market In the US”

Following a prospective ban on flavored e-cigarette products containing nicotine, floated by Trump and the Whitehouse several weeks ago, vaping giant Juul unexpectedly announced it was pulling several of its flavored products from the U.S. market.

The company will continue to sell tobacco, mint and menthol pods in USA retail locations and online, but Juul will "continue to review our policies and practices in advance of FDA's flavor guidance and have not made any final decisions", according to a Juul spokesperson.

As a result, Juul's mango, creme, fruit, and cucumber-flavoured vape pods will no longer be available for sale unless the FDA grants its approval.

In September, Health and Human Services Secretary Alex Azar said that US health monitors had seen a continuing rise in youth use, including of flavors like mint and menthol.

The debate over regulating e-cigarettes comes amid a mysterious epidemic of lung conditions linked to vaping that has claimed the lives of at least 33 people in 24 states.

Popular e-cigarette manufacturer Juul Labs has announced they plan to stop selling several flavors in the United States amid the continuing backlash against vaping.

Following that move, sales of the mint pods doubled, according to the New York Post - suggesting that the additional stop on online sales could be a big hit to the $38 billion company.

Despite Crostthwaite's statement of cooperation, the company's news release also took a defensive tone.

Moll Law Group president Ken Moll is filing a nationwide lawsuit against Juul for alleged illegal marketing practices.

Juul has maintained that it only intended its products for smokers who are trying to quit.

The data "shows that the youth are drawn to flavored e-cigarettes, including mint and menthol", Health and Human Services Secretary Alex Azar said in an Oval Office meeting at the time. The company will "fully support and comply with the final policy when effective".

That decision, 'coupled with strict measures to combat underage use, as we believe these products can play an important role in helping adult smokers move away from combustible cigarettes, ' a spokesperson wrote. Juul pulled the flavors out of stores last November.

The Centers for Disease Control and Prevention has said the main culprit behind the illnesses are black market THC vapes, but crisis has brought renewed focus to the issue of children smoking flavored e-cigarettes.



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