Economy

Facebook introduces new logo to differentiate it from its other brands

Facebook introduces new logo to differentiate it from its other brands”

Facebook, Whatsapp, Instagram and messenger's parent company Facebook has unveiled a new logo, that is meant to distinguish it from the one used by Facebook, its social media platform.

Today, Facebook announced some news that sounds pretty boring at face value: the new Facebook logo.

Find out what marketers need to know about the publishing revolution: Hear from Vox, The Wall Street Journal, The New York Times, Meredith, Hearst, Essence, Complex, Condé Nast and more on November 14 in Manhattan at Ad Age Next: Publishing-a must-attend half-day conference for anyone looking to make sense of the changing media landscape. And in June we began including "from Facebook" within all our apps.

The Facebook logo is getting a refresh.

The new logo features Facebook in capitalized letters with "custom typography".

The first responses have described the logo as plain and bland.

Facebook has rebranded as all-caps FACEBOOK in order to remind people "which company makes the products they use", inviting mockery from social media as it dodges the problems plaguing the billion-user mega-platform. The blue represents Facebook the social media service, the green is WhatsApp, and the red and orange are for Instagram. Facebook wants people to know which companies are owned by it.

Several times this year Zuckerberg appeared before the US Congress to answer questions about the company's Libra digital currency, dodging attacks from lawmakers livid over Facebook's cavalier treatment of users' data and the idea it might soon be able to treat their financial transactions with similar nonchalance. He also emphasised on the fact that as per Pew research study, only 29 percent of Americans knew Facebook owns both Instagram and WhatsApp.

Snap uses the same model for branding, where they have a holding company Snap which owns Snapchat and Spectacles. "We needed to be more transparent with our users in showcasing that everything is coming from the same company". WhatsApp's co-founder Brian Acton even issued a call to "delete Facebook" when the Cambridge Analytica scandal broke.



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