BritBox streaming service from BBC and ITV launched today

It was originally announced as a collaboration between BBC and ITV, with Channel 4 and Channel 5 subsequently getting on board with the platform too.

BritBox, the streaming venture from ITV and the BBC that aims to rival Netflix, is set to be given a major boost through deals with BT, Channel 4 and the mobile company EE, the Guardian can reveal.

It means people in the United Kingdom will be able to watching shows from all of the nation's major channels in the same place for the first time.

BritBox will offer paid subscriptions that feature popular shows such as the Downton Abbey historical drama and the Love Island reality television hit from the privately-owned ITV.

Some sources believe that BritBox will miss its launch deadline and not go live until next year; others say it is expected to be up and running "within two weeks". With that you get HD programming and access to the biggest collection of British boxsets available on any video streaming service.

It features a wide collection of box sets and original series from both broadcasters, plus Channel 4 and Channel 5, and is created to combat the rise in popularity of the United States services, such as Netflix, Amazon Prime Video and Apple TV+. It is said that these will be added from Boxing Day, 26 December.

More news: Killed American family may have been 'bait' in Mexican cartel fight: relatives

You can sign up to BritBox now on the BritBox website.

"Viewers will struggle to differentiate it from Netflix and Amazon, which have long broadcast ITV and BBC programmes", media analyst Tom Harrington told AFP.

Apple launched its service, Apple TV+, with big budget fare such as flagship The Morning Show starring A-listers Jennifer Aniston, Reese Witherspoon and Steve Carrell, in 100 countries on 1 November.

That will also include all the episodes of Doctor Who made from 1963 to 1989 (apart from those famously missing from the Beeb's archives).

United Kingdom streaming service BritBox has launched and struck a deal with Channel 4.

Shows and films from Channel 4 and Film 4 will be available to watch in 2020.

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