Sci-tech

E.T. The Extra-Terrestrial finally gets a sequel

E.T. The Extra-Terrestrial finally gets a sequel”

This is an ad for Comcast, afterall. In the new short film titled A Holiday Reunion, E.T. lands in Elliott's backyard, with his two children, who look like a young Elliott and his sister Gertie, originally played by Drew Barrymore, find the alien hiding behind a snowman.

They then show the little guy all the newest inventions, including cable and internet before feeding him cupcakes covered with Reese's Pieces.

Now back on our screens, E.T. makes an appearance in a grown-up Elliott's back garden. Elliott and his wife then joins them, and he remarks that his alien friend had finally come back home for a visit. According to Variety, "E.T." director Spielberg, who has kept the property close since the movie grossed almost $360 million in the U.S.in 1982 during a long theatrical run, was consulted, and approved of the spot's timely holiday theme. Instead, they kept the selling part relatively short and chose to tug at the heart of every person who saw E.T. Elliott understands; it's time for E.T.to leave again, and he gives his friend a hug as we all completely surrender to the water works. It tracks though. E.T. played with Elliott's toys in 1982 and now all his kids' toys would be fancy electronics. This time, though, he's left something behind: his holographic communicator, which he managed to slip into the boy's shirt pocket. "It's really a win-win".

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Thomas said that he could see from the storyboards that Steven Spielberg was behind the commercial because the integrity of the original story wasn't lost in this retelling. Nevertheless, when Comcast's ad agency, Goodby Silverstein & Partners, pitched the ad above, he was a fan of the concept, and consulted during the process of bringing the ad to life. "People don't care about technology inherently", he said.

We don't want to spoil the ending, but it is certainly emotional.



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