Science

Impossible Foods just guaranteed I'll never eat real pork again

Impossible Foods just guaranteed I'll never eat real pork again”

Bottom line is that if you were served these dishes with Impossible Pork and didn't know it, you'd for sure think you were eating ground pork.

The Bay-Area startup launched its second round of vegan meat today, Impossible Pork and Impossible Sausage, at CES 2020 in Las Vegas.

Brown said ground pork is also critical to meeting the company's worldwide expansion goals. Impossible Foods uses soy as its source of heme. It will contain just 13 grams of fat compared to 32 grams in pork (7 grams saturated versus 11 in conventional pork), and it's cholesterol-free.

The average Chinese person eats a total of 74 kg of pork, chicken or beef annually, up 30% in 15 years, turning the country into one of the world's largest meat importers.

Brown said he believes a product like Impossible Pork is critical in China, which has limited arable land and relies heavily on imported meat.

For those of us eager to try Impossible Pork in our own kitchens, there's going to be a bit of a wait, but you can expect this ground meat replacement to show up in a lot of the same places you now see ground Impossible Foods products before the end of the year.

The company is known for their Impossible Burger, which is taking the plant-based meat market by storm. Following up on the launch of the Impossible Whopper, Impossible Foods is partnering with Burger King once more to test the "Impossible Croissan'wich", featuring seasoned plant-based Impossible Sausage, egg, and cheese on a croissant. As the Associated Press reports, in addition to Impossible Pork, there is also Impossible Sausage, and that will be the first thing most USA consumers will likely try via (who else?) Burger King.

The Impossible Burger has been on sale in restaurants across the U.S., including Burger King, for a few years and was recently approved for direct-to-consumer sales by the FDA.

Impossible Foods makes this pork alternative from veggies.

The introductions come after Beyond Meat announced its sausage product in December 2018, giving that company-which went public in 2019-more than a year of time to break into the market before Impossible's sausage.

It is truly fascinating to see how Impossible Foods has once again taken over a tech show with mind-blowingly good food.
That's because Impossible Foods doesn't sell to the consumer: Its products are only available in restaurants - over 17,000 of them.

Brown said he welcomes new competitors in the space, including deep-pocketed rivals like Nestle and Tyson Foods. The meat industry is vast, he said, and plant-based meats are still only around 1% of sales.

"A crappy product won't win over meat lovers", Brown said.



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