Worldwide

Facebook to allow paid political messages that it says aren’t ads

Facebook to allow paid political messages that it says aren’t ads”

In one of the DMs, for example, Bloomberg says he has learned how to use Photoshop before sharing a photo of Bernie Sanders that has been a wellspring of memes recently.

But these "organic" or "native" advertisements, written in the influencer's own voice, will not appear in the political ad library, even if a politician has paid for them. Online political ads have been controversial, especially after it was revealed Russian Federation used them in an attempt to influence the 2016 presidential election.

Facebook said today that creators and influencers are allowed to work with political candidates on content as long as they disclose paid partnerships via the social network's branded content tools and make it clear to people that the content was sponsored by incorporating the branded content tag.

Bloomberg's campaign is offering social media influencers a fixed $150 fee to create content that "tells us why Mike Bloomberg is the electable candidate who can rise above the fray, work across the aisle so ALL Americans feel heard & respected,"The Daily Beast reported last week".

While there's something to be said about how effectively President Trump uses Twitter and other social media platforms to engage his base, it's hard to say if Bloomberg's memes will energize young voters the same way.

So far these new policies only apply in the US. These videos would be covered under general disclosure rules, but would not be added to Google's political advertising database.

A post by @fuckjerry, an account with nearly 15 million followers, shows an exchange where Bloomberg is shown asking, "Can you post a meme that lets everyone know I'm the cool candidate?"

Most of the posts find him taking the persona of an out-of-touch old guy, trying to reach out to a younger audience in a tongue-in-cheek fashion and go viral.

The Fat Jew, a popular Instagram account with more than 11 million followers that has also come under fire forstealing memes, said he was also asked to participate but refused. "Ooof that will cost like a billion dollars", the account responds.

Haberman weighed in on the feud by suggesting that Trump's repeated height attacks is actually a sore spot for Bloomberg. Bloomberg's campaign told the AP on Thursday that Instagram did noty require the campaign to disclose that information on the sponsored posts it ran earlier this week. "He divides people. I try to unite them".

Mount Rainier, Maryland, Mayor Malinda Miles and Birmingham, Alabama, Mayor William Bell are the two other mayors that bring Bloomberg's mayoral endorsements to 111, according to the campaign.



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