Culture

Amazon Prime restricts streaming to SD to reduce strain on network #50840

Amazon Prime restricts streaming to SD to reduce strain on network #50840”

A spokesperson of YouTube has in his statement said that they have made their commitment of switching all the traffic in European Union to the standard definition as a default. Homegrown OTT platforms including Disney's Hotstar, Times Internet's MX Player and Zee5 will also be working to implement similar measures, TechCrunch reported. However, higher resolutions/definitions will still be available for manual selection.

Last week, Netflix announced that it was going to reduce the quality of its video streams in Europe for the next 30 days in order to reduce the strain on internet infrastructure.

As part of the move, the leaders said, their companies will "immediately adopt measures, including temporarily defaulting HD and ultra-HD streaming to SD content or offering only SD content, at bitrates no higher than 480p on cellular networks".

Netflix Content Delivery VP Ken Florance said in an official statement, "Given the crisis, we've developed a way to reduce Netflix's traffic on telecommunications networks by 25 per cent, while also maintaining the quality of our service". But by delivering lower bit rates with SD as the default, YouTube and parent Google are hoping to help reduce congestion on networks with the rise in bandwidth usage as COVID-19 keeps millions of people at home.

More news: Kosovo Government Is Toppled in No-Confidence Vote

Netflix announced yesterday, 24 March, that it is lowering its traffic on network providers by 25 per cent in India for a period of 30 days. Therefore, customers will not be able to stream HD content (films or TV shows) on platforms like Hotstar, Netflix, Amazon Prime Video or TikTok. This measure has been taken to counter the unprecedented surge in mobile internet consumption as India prepares to spend three weeks at home in self-isolation to battle the coronavirus spread.

The reduction in video quality will preserve bandwidth and put less load on networks.

COAI, in two separate letters sent to the Department of Telecom (DoT) and OTT (over-the-top) streaming platforms, had said that the increasing number of people working from home and the rise in digital services usage "is already putting pressure on the network infrastructure".



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