Dyson’s scrapped electric auto: founder reveals what could have been

Dyson’s scrapped electric auto: founder reveals what could have been”

Over this weekend, however, the company chose to show off its concept through an interview led by theSunday Times Rich List with Sir Dyson.

But yesterday, the company chose to finally show off its scrapped electric auto for an interview about Sir James Dyson - now worth £16.2 billion - topping the Sunday Times Rich List for the first time.

If you get a flutter of excitement at first glance of this intriguing new auto as we did, try not to be too disappointed when you learn, even though it came close to setting a new standard in the electric vehicle performance, it will never be offered as a production model.

Codenamed the N526, Dyson's automotive foray used the lithium-ion battery technology that already resides at the core of the company's cordless products, albeit on a much larger scale, bringing a range of up to 600 miles - just shy of the milestone 1000km mark. A Tesla Model S can go 610 kms (379 miles) and the Model X can hit 505 kms (314 miles) on a single charge.

N526 would have weighed in at 2.6 tons, could have gone from zero to 62 miles per hour in 4.8 seconds with a top speed of 125 miles per hour.

Leaning into its sporty aesthetic, Dyson's concept vehicle has a windscreen that's tilted "more steeply than on a Ferrari" according to the man himself.

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The company attributed this achievement to its patented solid-state batteries.

"I drove it secretly in a screened-off compound we have here", said Dyson, speaking of the model pictured above.

An image of the N526's interior reveals a cabin that's somewhere between 1960s Citroen interior and USS Enterprise bridge, offering a holographic head-up display and ultra-minimalist styling.

And that's disappointing because Dyson detailed some of the car's vital statistics and they rival if not exceed the best of the best in today's EV auto park. He added: "Ours is a life of risk and of failure". The sporty-looking SUV was said to come in at "five metres long, two metres wide and 1.7 metres tall", featuring a windscreen which "rakes back more steeply than on a Ferrari", as well as wheels that "are bigger than on any production vehicle on the market", according to Dyson. We try things and they fail. He also said that to make profit he needed to sell each of these electric SUVs for no less than 150,000 pound (around ₹1.37 crore). This made the project hard to sustain for a company that primarily makes vacuum cleaners and doesn't have revenue from non-electric vehicle models to offset the costs.

Unlike other traditional auto brands, Dyson doesn't have a fleet of profitable gasoline cars and diesel cars to offset the "huge losses" on every electric vehicle made - each Dyson electric auto would have needed to make £150,000 to break even, according to the entrepreneur. When asked if the company would consider making cars again in the near future, James Dyson said that only if it becomes commercially viable for them.

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