Snapchat to stop promoting Trump after controversial posts

Snapchat to stop promoting Trump after controversial posts”

Snapchat will no longer promote U.S. President Donald Trump's account on its platform in the wake of his controversial comments on ongoing protests across the U.S., the company announced Wednesday. The company cited Trump's comments regarding "racial violence and injustice" for the decision.

The move came after Twitter took an unprecedented stand by hiding a Trump post it said promoted violence, thrusting rival Facebook into turmoil for refusing to sanction false or inflammatory posts by the USA president.

'We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover, ' the spokesperson continued.

Made a decision to remove the promotion of an account for out-of-app behavior is not in line with Snap's usual policies and procedures.

Former Vice President Joe Biden is still benefitting from promotion on its Discovery feature, even two days after suggesting police shoot protestors, just in the legs though, "instead of in the heart".

The decision follows Twitter's efforts over the past week to fact-check Trump's tweets on mail-in voting and minimize messages glorifying violence.

More news: Trump administration to ban Chinese passenger airlines from US

The move is notable for many reasons, but particularly interesting because social media platforms have tended to only discipline popular accounts when they've violated the rules on their own platform. Facebook came under fire internally this week after CEO Mark Zuckerberg declined to remove the same content that Twitter had on the basis of newsworthiness, a move that prompted some employees to stage a remote walk-out and pushed company leadership including Zuckerberg to host a company meeting on the topic.

It's also a move that goes further than any other social media platform has gone in pushing back against the president's accounts and content.

In a tweet, Trump campaign manager Brad Parscale said Snap CEO Evan Spiegel "would rather promote extreme left riot videos & encourage users to destroy America than share positive words of unity, justice, and law & order from our President".

"We will make it clear with our actions that there is no gray area when it comes to racism, violence and injustice", Spiegel wrote. "We simply can not promote accounts in America that are linked to people who incite racial violence, whether they do so on or off our platform". Trump tripled his following on the youth-focused platform to 1.5 million followers over the past eight months amid a push to reach young voters, Bloomberg reported last month.

Snapchat, in the past, has taken accounts off of Discover if it has multiple violations of the app's guidelines or has received several reports from users regarding that account.

Mr Trump and his supporters have repeatedly accused Silicon Valley companies of bias against him.

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