Economy

Google says it will pay publishers for news content

Google says it will pay publishers for news content”

He said that these events are happening at a time when the news industry is being challenged financially and that Google wants to support publishers that report on important topics.

The American Internet giant has for years tried to fend off demands for payment from news publishers worldwide in return for using their content, with European media groups among the fiercest critics.

"A vibrant news industry matters - perhaps now more than ever, as people look for information they can count on in the midst of a global pandemic and growing concerns about racial injustice around the world", said Brad Bender, Google's vice president for news product management.

It will start with publishers in a number of countries around the globe, with more to come soon, the company added.

Google is creating a new licensing program by which it will pay news organizations for "high-quality content" that will appear in a new news experience that it will launch later this year. In April, Google was ordered by the French authorities to pay French publishers for their content.

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Facebook, Google's chief rival in digital ads, has also taken steps to respond to criticism from publishers.

The major Australian publishers believe Google Australia should be paying hundreds of millions of dollars for the use of premium content. The company has already been working with Germany's Spiegel Group, InQueensland and InDaily in Australia, and Brazil's Diários Associados. An industry source says Google is also in advanced talks with Australian Community Media. "Google is still the one deciding who gets to play, what the terms are and how much is paid out".

Geraldo Costa Neto, executive director of the Brazilian newspaper Estado de Minas and a negotiator with Google, said however the agreement would compensate media and "reverses the logic of Google's algorithm" by allowing the news organisations to select content.

Google's move follows actions by antitrust regulatory groups in Australia and France calling on Google to pay for news content, as well as complaints by Rupert Murdoch's News Corp that the massive search company has profited off its intellectual property.



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