Economy

Microsoft confirms it is closing all its physical retail stores globally

Microsoft confirms it is closing all its physical retail stores globally”

Microsoft's approximate pre-tax charge of $450 million or 5 cents per share - which primarily includes asset write-offs and impairments - will be recorded in the current quarter that ends June 30.

Microsoft is definitely going to stop physical stores. This mainly concerns stores in the United States, where Microsoft has the most physical stores. In some cases, like with Microsoft, companies have permanently closed retail locations.

Microsoft said it would "reimagine" its Microsoft Experience Centers on its Redmond, Wash., headquarters campus and in New York City, London and Sydney, Australia, to serve all customers - including consumers and small business, education and enterprise customers - and allow them to experience Microsoft products and services. Instead, Microsoft is committed to online sales.

The Redmond, Washington-based software giant said that it would continue to serve customers online, with team members working remotely from corporate facilities. Now the company has decided that the stores will no longer open. Porter says that Microsoft's digital Windows and Xbox storefronts already reach 1.2 billion customers each month.

The company also vows to beef up the digital version of the Microsoft Store with "virtual customer support from our trusted experts, online tutorial videos, virtual workshops with tips and much more", including personal video sales support calls.

More news: Two new coronavirus outbreaks as Victoria records 75 more cases

Microsoft Stores debuted in 2009, serving as a showcase for Surface, Xbox, and other PCs, as well as information centres for Windows itself. Just last week the company announced it was shuttering its streaming platform Mixer in a merger with Facebook Gaming.

"We deliberately built teams with unique backgrounds that could serve customers from anywhere ..."

You have to imagine that shutting down the retail stores will cost many people their jobs, but Porter only stated that "our commitment to growing and developing careers from this diverse talent pool is stronger than ever".

The store closures are a "tough, but smart" strategic decision by Microsoft under CEO Satya Nadella, according to Wedbush Securities analyst Daniel Ives.

Earlier this month, Microsoft opened an artificial intelligence centre for energy in Dubai to experiment with technologies that could be used globally.



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