Economy

Amazon takes another step towards bringing Alexa on par with Google Assistant

Amazon takes another step towards bringing Alexa on par with Google Assistant”

TikTok is used as an example because it'll enable you to start recording that awesome dance sequence without first having to tap buttons on your phone and rushing back to position.

With Alexa for Apps, iPhone and Android users can make requests using the Alexa app, Alexa built-in phones, or Alexa accessories like Echo Buds and interact directly with mobile apps similar to Siri or Google Assistant. In a press release on its developer website, Amazon has announced Alexa for Apps, a new feature that will allow Alexa skills to take customers directly into an app on iOS.

According to The Verge, the new feature termed as "Alexa for Apps" will be launching on Wednesday in preview form which will allow only select developers to select the way the software will work. For now, only developers can access the Alexa for Apps in case they are looking to test these features and implement them into their apps and services. Well if you are that lazy then Amazon is all ready to make that possible with Alexa voice assistant - with hopes of coming on top as a preferred option for all smartphone users, of course when compared with Apple's Siri and Google Assistant. And we don't just mean asking Alexa to start an app, we mean further passing details from your question or command to the app itself.

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Alexa for Apps can be implemented into any app that can be opened with deep links, and Amazon says that the feature is being added to experiences for TikTok, Yellow Pages, Uber, Sonic, Zynga, Volley, and more. Another example also includes TikTok users who would then only have to ask Alexa to open the app and then begin a hands-free video recording as well.

It seems that now Alexa has virtually conquered the smart speaker space, it wants to now become a much more capable assistant on your phone, but there is a barrier: development.

It'll be interesting to see how much headway Amazon can make in this space, but our initial feeling is that uptake could be slow.



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