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Abiteboul emphasises Alpine task won’t harm Renault F1 role

Abiteboul emphasises Alpine task won’t harm Renault F1 role”

Its objective is to provide an autonomous system for each business unit.

De Meo's enthusiasm towards the Alpine brand has led to suggestions that it could become involved in the Formula 1 operation, and Abiteboul stressed any decision would be down to the CEO.

Abiteboul has been tasked with leading a period of reflection around the creation, organization and implementation of the Alpine auto brand, but says any change to the F1 team to promote Alpine will not be his decision.

The deal, which initially runs for three years with an option to extend for a further two, will see the RAC support around one million customers of Renault, Dacia and Alpine, handling everything from servicing and fix needs with dealers, to managing vehicle downtime and the mobility needs of drivers. One of them is Alpine, which has a new brand boss and a secure future after months of speculation.

While this is good news for the sports vehicle brand, it is speculated (but unconfirmed) that the F1 outfit could be renamed to incorporate Alpine branding.

The company said in a statement it would now be organized around the Renault brand, which will be directly supervised by de Meo, with separate divisions for its Dacia range and its Alpine sports cars.

"This is an important lever for the team's recovery".

Abbott Paul was asked about his new role and plans for Alpine, but said he was the wrong person to ask.

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"My two coins are that with the new Concord deal, we have a stable base in Formula 1, a great marketing platform".

"The way we want to make use of that platform will be up to the CEO. The contact centre expertise, innovation, and flexibility of the RAC will help us to achieve our ambition to deliver industry leading customer services across all the Groupe Renault UK brands".

"Probably a rationalisation will be one of the things we will need to do, given the group's financial results".

"We need to optimise the way that we do things, but first there is a strategy to define and it's not up for me to disclose".

The only snippet that Abidbol provided was that he did not expect his new character to be permanent.

"What I have been asked to do is a mission, with a set of proposals, in order to structure a brand".

De Meo, who used to run competitor's Volkswagen's Seat brand, joined in July to try and reboot the French group, which had already embarked on cost cuts and a redundancy plan.

"I will focus on: some of the strategies that have been given to me on what I do for Formula 1, no doubt change the team leadership by the time I do this task".



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