Sport

Renault to be rebranded as Alpine for 2021

Renault to be rebranded as Alpine for 2021”

Alongside the name change, the new team will also sport all-new colors from next year, with Renault's yellow and black being replaced by the French national colors of red, white and blue.

Renault has confirmed it will be rebranded as the Alpine F1 Team in 2021 to promote one of the group's other auto brands.

The 1.6-litre hybrid powertrains will remain branded as Renault E-tech units, ensuring the vehicle firm retains an identity in F1.

"We will race under the name Alpine", Renault chief executive Luca de Meo told a press conference at Monza, ahead of the Italian Grand Prix.

Originally an independent company, Alpine was acquired by Renault in 1973 and the name has periodically been used in the manufacturer's rallying and endurance racing programmes.

'We are bringing a dream brand alongside the biggest names, for spectacular vehicle races made and followed by enthusiasts.

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The Alpine F1 will continue to be headed by Cyril Abiteboul, who recentl took responsibility for the full Alpine brand as part of a major Group Renault reorganisation.

Under the Renault umbrella since 1973, Alpine was recently resurrected as a standalone auto brand and now manufactures the A110 mid-engine sportscar.

The rebranding of the Renault F1 team marks the latest change to the French manufacturer's identity, which has raced under the Renault name since it returned to the sport as a fully-fledged works outfit in 2016. Next year will also see the introduction of F1's new budget cap, which aims to level the playing field, before the new technical regulations come into force in 2022.

Abiteboul said: 'This change comes at a key moment in the trajectory of the team and the sport.

"The new regulatory and financial framework will establish the conditions for a fairer motorsport in its redistribution of revenues; simpler and progressive in its governance. Alpine has its place in Formula One and can challenge for victory".



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