Culture

CBS All Access to rebrand to Paramount+, expand internationally in 2021

CBS All Access to rebrand to Paramount+, expand internationally in 2021”

ViacomCBS announced today that CBS All Access will be rebranded as Paramount+ starting in 2021.

The additional episodes will include shows and original series from BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and more.

Joining The Offer on Paramount+ are four other original titles, including Lioness, a spy drama from Yellowstone creator Taylor Sheridan that "follows a young Marine recruited to befriend the daughter of a terrorist to bring the organization down from within".

ViacomCBS has announced that its 2021 "super service" streamer will be called Paramount+.

The change in name for the service will also take place ahead of an expansion out from the United States, with an worldwide launch set to take place in 2021 in Australia, Latin America, and Nordic countries.

ViacomCBS CEO Bob Bakish had earlier described the company's plans for the expanded service as one which would allow it to showcase the company's biggest franchises and deep library, but also one that would leverage the company's IP for original content, as it has already done now with its multiple "Star Trek" series and "The Good Wife" spin-off "The Good Fight", for example. The service also comes with live news, sports and TV programming from CBS.

More news: Bill to override parts of Brexit deal clears first hurdle

Coupled with a surge in content, ViacomCBS is rebranding its CBS All Access service in early 2021, renaming it "Paramount+" in time for an global launch of the service.

ViacomCBS says in the weeks since the July addition of content, All Access broke a new record for total monthly streams in August and experienced one of its best months ever in terms of new subscriber sign-ups (though revealed no actual numbers). Existing subscribers can expect over 30,000 episodes and movies, an increase from the existing 20,000 plus.

More original titles will be announced in the months to come.

Paramount+ joins a growing roster of streaming services with the "plus" moniker, including, of course, Disney+ and Apple TV+.

ViacomCBS did not reveal any new pricing for the newly-named Paramount+, though executives had previously told TheWrap they were not planning on changing the price.

In Q2 2020, ViacomCBS said its domestic paid streaming services, including CBS All Access and Showtime, had reached 16.2 million subscribers, up 74% year-over-year.



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