Sci-tech

IKEA Teams Up With ASUS ROG to Develop Affordable Gaming Furniture

IKEA Teams Up With ASUS ROG to Develop Affordable Gaming Furniture”

It claims the partnership will result in "about" 30 products to be released first in China from February 2021, then other markets from October the same year. It didn't specify exactly what it plans to launch, teasing only a "new range of affordable and ergonomic gaming furniture and accessories, created to increase performance while also blend in beautifully to homes". "Gamers have always dreamed of the ideal gaming space that is both comfortably functional and enables full immersion in games", says Kris Huang, General Manager of ASUS Gaming Gear and Accessories Business Unit.

The new products are being developed in the Ikea Product Development Centre in Shanghai. "Together, we set out to help the many gamers, and their families, welcome gaming home through developing a new range of affordable and ergonomic gaming furniture and accessories, created to increase performance while also blending in beautifully to homes".

IKEA and ROG aren't the first to do such a collaboration, as Logitech recently teamed with Herman Miller on a gaming chair.

IKEA has already jumped into tech with a smart home division and AR furniture app, but now it's making a leap into an entirely new category: PC gaming. "Our new partnership with the experts at IKEA will allow ROG to find new and interesting ways to delight gamers in and around the home".

More news: Immortals: Fenyx Rising Is Up For Pre-Order

KitGuru says: Would you like to see what Ikea and Asus have in store for us?

IKEA has teamed up with Asus ROG to create gaming furniture for your home. With the new collaboration with Asus ROG, Ikea plans to design new furniture "specifically for the gamers to bring the comfort of gaming experience to a new level". It is said that the home is where the heart is - but it is also the heart of gaming for many of today's most devoted players. As a starting point for the product development process, IKEA and ROG designers and engineers had several workshops together with professional gamers and gaming lovers in Shanghai to explore home furnishing needs of gamers and identify the list of functions needed to secure a high quality gaming experience at home.

ASUS ROG 360Hz PG259QN Pushes 360 Hz Display - 08/26/2020 08:32 AMASUS shares more info on the ROG Swift 360Hz PG259QN.



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