Sci-tech

Celebs join Instagram ‘freeze’ to protest Facebook inaction on hate speech

Celebs join Instagram ‘freeze’ to protest Facebook inaction on hate speech”

The Mark Zuckerberg-led social network is facing renewed pressure from the coalition of civil rights groups behind the anti-hate campaign, which this week gained support from Kim Kardashian West, Sacha Baron Cohen, Mark Ruffalo and many more.

The way in which multiple global icons chose to express their contempt was to freeze their accounts on Facebook and Instagram for a 24-hour period, in which they'd neither post themselves nor share anyone else's posts.

"Misinformation shared on social media has a serious impact", Kardashian West wrote in a statement on Tuesday.

Members of the "Stop Hate For Profit" campaign behind July's Facebook ad boycott have now turned their attention to the social giant's sister platform, Instagram.

Asked about Kardashian West's announcement, a Facebook spokesperson declined to comment.

"I can't sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation - created by groups to sow division and split America apart", posted Kardashian, who has 188 million followers on Instagram.

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Wednesday's freeze is expected to reach 524 million people and accounts, according to PR Newswire.

Kim Kardashian West on Tuesday chose to freeze her Facebook and Instagram accounts, as she and other celebrities called on the social media platforms to stop the spread of hate and misinformation.

The immediate impact on Facebook is sure to be minimal, as is the sacrifice the celebrities are making to show their support.

However, the Instagram freeze is part of Stop Hate For Profit's longer-term initiative make social media prioritize people over profit.

The Stop Hate for Profit campaign was launched by nine civil rights groups, including the NAACP and the Anti-Defamation League, earlier this summer in response to Facebook's purported inadequacies in policing hate speech on its platforms.

A small - though prominent - group of public figures is taking a 24-hour break from the platforms that magnify their celebrity to protest what they see as Facebook's failure to control disinformation and hate speech. The campaign's first tactic was to call on companies to pause advertising on Facebook in the month of July to protest Facebook's policies and practices. "Facebook's unchecked and vague "changes" are falling dangerously short of what is necessary to protect our democracy", the website reads.



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