Culture

McDonald's Travis Scott promotion is so popular, it's causing burger shortages

McDonald's Travis Scott promotion is so popular, it's causing burger shortages”

According to USA Today, McDonald's has experienced shortages of the meal's key ingredients.

This report comes after several Travis fans jumped on Twitter to rant about their local McDonald's locations running out of McDonald's new meal.

The new $6 meal is a combo of Travis Scott's three favorite menu items: a quarter pounder with cheese, medium fries with barbecue sauce and a Sprite soda with ice. The meal is only available until October 4 though, which explains why so many people have been running to the fast-food chain.

In response, McDonald's is temporarily controlling the supply of the meal's quarter pounder beef, bacon, slivered onions and shredded lettuce ingredients.

"We're working closely with our suppliers, distributors and franchisees to resupply impacted restaurants as quickly as possible", McDonald's United States of America said in a statement to CNBC.

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Despite this setback, McDonald's has no plans to end their collab with the Astroworld rapper early. Instead, there are simply changing the way fans can order the meal.

The video clips uploaded to TikTok show a range of reactions from workers, many of whom quickly recognize the music as a request for the Travis Scott Meal. As part of the promotion, McDonalds employees are all getting Travis Scott "Cactus Jack" t-shirts and hats.

The company's U.S. chief marketing officer Morgan Flatley told Business Insider that McDonald's made a decision to team up with Scott because of his cultural impact, especially when it comes to younger customers. As well, the line also includes the massive $90 chicken nugget body pillow the internet has been sharing their opinions on. Scott's online store is now password protected and fans need to sign up via email to have first access to updates and the possible restocking of items.

McDonald's released the collaboration with the Houston rapper last week, and caused an uproar on social media.



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