Health Care

Facebook : to Ban Ads Discouraging Vaccines

Facebook : to Ban Ads Discouraging Vaccines”

Facebook's flu vaccine campaign starts this week in the US.

In a press release, Facebook said they were launching a campaign to give its users useful information regarding vaccines and keep them safe and healthy during the pandemic.

There are still several ads from anti-vaccination groups now running on the platform, but Facebook says it will begin enforcing the new policy "over the next few days".

Facebook notes that it will continue to allow ads that "advocate for or against legislation or government policies around vaccines".

"We regularly refine our approach around ads that are about social issues to capture debates and discussions around sensitive topics happening on Facebook", the company said, adding that vaccines are no different.

The new policy will likely be tested in the coming months as pharmaceutical companies make progress in developing COVID-19 vaccines. In April, Facebook said they would use new tactics to push back, including letting users know if they liked, reacted or commented on a post with harmful misinformation about the coronavirus. Previously, the company launched a dedicated COVID-19 info center for people who wanted to get more reliable information about the pandemic.

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Facebook's new initiative includes cracking down on ads that explicitly discourage people from getting a vaccine, the company said in a blog post.

Facebook noted that there nearly certainly will not be any approved or publicly available Covid-19 vaccine for some time, but that the coronavirus outbreak meant that other public health measures - including the flu shot - are even more important than normal. They will also be working with public health partners like WHO "to reach as many people as possible with public health messaging".

"Today, we're launching a new global policy that prohibits ads discouraging people from getting vaccinated".

The campaign is set to start in the U.S. this week and later be expanded to other countries. It said it would begin preventing such ads from appearing on its flagship platform and Instagram over the next few days.

The Indian Express is now on Telegram.

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