Facebook officially releases Reels, Shop tabs in Instagram

Facebook officially releases Reels, Shop tabs in Instagram”

The company announced "big changes" to its app. As of today, the platform's overhauling its home screen to give Reels and its shopping feature some coveted (and permanent!) space in the app's navigation bar.

Instagram is redesigning its home screen once again. While it looks like TikTok will continue to operate in the United States thanks to a new deal with Oracle and Walmart, Instagram could not have chosen a better moment to premiere their direct competitor, Reels, in 50 countries including the United States. The Explore button is back on the bottom tab just before the reels. The updated version now has Reels as well as Instagram's Shop features right on the homepage. As per images shared by the company in a blog post, the new Shop button replaces the Activity tab (represented by a heart) that now sits at the top right corner of the home page.

These new changes make it quite clear about Instagram's intentions to have more of its users interact with the Reels feature.

It needs to be famous that Instagram is definitely testing totally different format designs for Reels and Shop tabs.

Instagram Home Screen

Snapchat has published a short guide on its users' holiday shopping behavior as 80 percent of Snapchatters plan their holiday gift-buying via the platform, according to Snapchat.

This new revamp in design has been pushed by Facebook for Instagram starting on Thursday. Much like TikTok's "For You" page, Reels promises to show content based on who you follow, where you are, and what kind of content you generally consume. The company has been experimenting with its home-screen layout from a few months and it is interesting to note that this dedicated Reels tab was available in India since Sep, which had taken the Search button's place.

Meanwhile, Instagram has been adding shopping and business features hand over fist in recent years (especially since Instagram's original founders left in 2018, reportedly after clashes with Mark Zuckerberg over growth and monetization).

The way that Instagram is focusing on a Reels tab a couple of months after its dispatch in the USA and overseas recommends the organization is setting down deep roots.

More news: 58 returning travellers test Covid-19 positive in Qatar on Nov 15

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